Want To Avoid The Need To Rebrand? Find Out The Pitfalls Before You Choose A Name

Want To Avoid The Need To Rebrand? Find Out The Pitfalls Before You Choose A Name

Picking a name for your business isn't always straightforward. An obvious first step for entrepreneurs embarking on a naming project is to pick some names and do a search engine check to assess whether anyone else is using the name. If there's no sign of a domain with that name, that might mean no one...Read More »

By Shireen Smith | September 14, 2017
Cease And Desist Letter? Six Crucial Points About Trade Marks

Cease And Desist Letter? Six Crucial Points About Trade Marks

Your product or service’s brand name is how you promote and advertise your business—and it’s what your customers use to recommend you. Using a strong brand name, your business becomes better known and builds goodwill in its name. It makes sense, therefore, to own the rights in the name. You should check online and offline...Read More »

By Shireen Smith | August 31, 2017
Why Most Businesses Fail at Legally Protecting Themselves!

Why Most Businesses Fail at Legally Protecting Themselves!

While SMEs are increasingly aware of the importance of intellectual property only a fraction of business owners are getting the right IP protection That's because IP is a complex subject, and business owners often don't have a clue what they should do until it's too late! Most will find out how well they've secured their...Read More »

By Shireen Smith | August 7, 2017
What Is A Patent And How To Patent Your Idea

What Is A Patent And How To Patent Your Idea

If you want a legal monopoly over an innovation there is no better way to achieve it than a patent. Patents help you protect your creativity against copycat “me too” offerings. They last for up to 20 years. Patent protection excludes others from using or selling the subject matter of your patented invention. They are...Read More »

By Shireen Smith | March 22, 2017
Trademark protection in China

Trademark protection in China

While the Chinese system of trademark registration shares many common elements with the European regime there are subtle differences that present a trap for the unwary. Even Donald Trump had a long standing battle with a Chinese businessman, who registered the name ‘Trump’ in China preventing the US billionaire from using his own name for construction services. That...Read More »

By Shireen Smith | March 20, 2017
How To Fight Your Domain Name Disputes. And Win!!

How To Fight Your Domain Name Disputes. And Win!!

Facebook and Instagram successfully recovered more than 100 domain names recently from a business that was selling Facebook and Instagram ‘likes’ and ‘followers’. Social Marketing Madness had registered domain names that included the words Facebook or Instagram along with generic terms like ‘buy cheap likes’. Facebook brought the complaint before the World Intellectual Property Office's Arbitration and Mediation Center. WIPO determined that...Read More »

By Shireen Smith | February 15, 2017
What is a trademark and how to register yours correctly

What is a trademark and how to register yours correctly

  What are trademarks? Trade marks identify your products and services so that customers may find the products and services they like and avoid those they didn’t enjoy. If consumers have had a good experience with a business, or have heard that a particular business provides effective service, they may want to buy from that business. They should be able to reliably do so,...Read More »

By Shireen Smith | January 25, 2017
Azrights IP One – Intellectual Property Made Easy

Azrights IP One – Intellectual Property Made Easy

  There is no one size fits all when it comes to the actions you need to take to secure your IP. Protecting IP might involve doing some due diligence searches, registering rights, using appropriate documentation, and more. Your IP protection strategy will depend on your business plans, and overall objectives. For example, a business with a...Read More »

By Shireen Smith | January 11, 2017
What JK Rowling Needed To Know About Intellectual Property law

What JK Rowling Needed To Know About Intellectual Property law

JK Rowling is now a successful writer with one of the most valuable brands. It's taken her just 21 years to get there. Initially, when she sent her first manuscript to publishers, she was turned down by more than 12 of them before Bloomsbury, a publishing house in London, accepted her book. Authors starting out will rarely have an agent...Read More »

By Shireen Smith | December 19, 2016
What is Intellectual Property and Why Does it Matter to You?

What is Intellectual Property and Why Does it Matter to You?

Every business will have intellectual property to protect, although the actions to take will be very different depending on the business and the intellectual property involved. Say you’ve invented some innovative way to solve a problem that no one else has managed to solve. In the case of Anywayup cup it was a baby cup with...Read More »

By Shireen Smith | December 13, 2016
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