Differentiating a Service Business – Part 2

Differentiating a Service Business – Part 2

Challenges of Law Firm Differentiation The objective of the differentiating proposition is to communicate to consumers that buying from you will give them a specific benefit. This benefit must be unique to you and be powerful enough to move the buyer to choose you. Where there is insufficient differentiation between businesses the buyer’s choice is…Read more »

By Shireen Smith | January 11, 2019
Differentiating a Service Business – Part 1

Differentiating a Service Business – Part 1

As we head towards 2019 I want to do a deep dive into differentiation, specifically what’s involved to differentiate a service business. I’ll start by looking at law firm differentiation today  and will discuss other service sectors during 2019. Background More than two thirds of businesses nowadays are in the services sector. Their founders have…Read more »

By Shireen Smith | December 21, 2018
Legally Branded Podcast | What Steps You Need to Take to Protect Idea for an App

Legally Branded Podcast | What Steps You Need to Take to Protect Idea for an App

What is the important first step to protecting your idea for an app? What do you need to do before turning to investors for funding? What are some of the factors that will determine your success? Today’s episode highlights all these and more. Click to Listen to Legally Branded podcast. Topics discussed: How copyright works…Read more »

By Shireen Smith | December 17, 2018
What Makes an Outstanding Brand

What Makes an Outstanding Brand

Last week in Why Purpose is Paramount I explained that it’s the responsibility of the leaders of a business to work out the “why” for the business. When looking for the purpose behind a business find one that’s capable of inspiring the team and customers too. Your “why” should be a belief that galvanises you into making…Read more »

By Shireen Smith | December 14, 2018
Legally Branded Podcast | I Have an Idea for an App, How to Protect it?

Legally Branded Podcast | I Have an Idea for an App, How to Protect it?

What’s the best way to protect an idea? How do you make sure that your app idea is secure when you’re trying to find the right developer to create it? In this episode, we talk about all the ways you can protect your idea in the early stages of development. Click to Listen to Legally…Read more »

By Shireen Smith | December 10, 2018
Why Purpose Is Paramount!

Why Purpose Is Paramount!

Last week in Why I’ve Set Up A Second Business And Expect To Crush It As An Olderpreneur, I highlighted the trend nowadays for baby boomers to set up new businesses. Far from wanting to retire, I explained my reasons for wanting to continue working many more years.  In fact, I’ve even started a second…Read more »

By Shireen Smith | December 8, 2018
Legally Branded Podcast | How To Protect Your App Idea from Being Copied

Legally Branded Podcast | How To Protect Your App Idea from Being Copied

How do you protect your original app idea from being copied by others? And what are the key considerations you need to know when it comes to developing a successful product? We talk about all this and more in today’s episode. Click to Listen to Legally Branded podcast. Topics discussed: Why it’s important to protect…Read more »

By Shireen Smith | December 3, 2018
Why I’ve Set Up A Second Business And Expect To Crush It As An Olderpreneur

Why I’ve Set Up A Second Business And Expect To Crush It As An Olderpreneur

According to this Institute of Directors report a growing number of people are starting their own businesses in later life. In their article, Over-50s are the new business start-up generation, the Financial Times has very encouraging statistics for anyone considering starting out again after 50, namely that businesses set up by the over-50s are more likely to still be…Read more »

By Shireen Smith | November 30, 2018
Legally Branded Podcast – Why Is Failing to Capture Your Intellectual Property a Costly Problem

Legally Branded Podcast – Why Is Failing to Capture Your Intellectual Property a Costly Problem

Have you successfully captured your intellectual property? Why is failing to do so a costly problem? Let’s look in more detail at the disastrous consequences of failing to capture your IP. Click to Listen to Legally Branded podcast.   Topics Discussed in this Episode: Why it’s not enough to simply register a trade mark Why…Read more »

By Shireen Smith | November 26, 2018
Copyright Protection of an App

Copyright Protection of an App

The way copyright works to protect an app provides useful insights into copyright generally. Essentially, the important point to hold onto about copyright is that the default rules mean that the creator of the app will be the owner of the copyright in it rather than you the person who pays for the development work.…Read more »

By Shireen Smith | November 23, 2018
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