Legally Branded Podcast

Legally Branded Podcast

Why are you in business? Or if you haven't started a business yet, why are you thinking of doing it? Whatever your reasons may be, knowing about intellectual property is very important. Only then will you be able to avoid making drastic mistakes that have catastrophic consequences and be able to set yourself up for…Read more »

By Edin | October 11, 2018
What is Intellectual Property and What You Need to Know About It

What is Intellectual Property and What You Need to Know About It

When you're starting any new venture it's a good idea to ask yourself some searching questions. Why are you in business? Or why are you planning to start one? What’s the motivation driving it? Are you aiming to make it big? Would you aspire to be the next Richard Branson or Anita Roddick? Or are you…Read more »

By Edin | October 2, 2018
How Not To Grow A Business – My Experience Since Starting Azrights

How Not To Grow A Business – My Experience Since Starting Azrights

When I set up Azrights back in 2004/5 it was after a few years bringing up my daughters. I had no existing client base so I built it from the ground up. Luckily, I discovered a love for entrepreneurship which saw me through the extremely steep learning curve to develop my marketing and business skills.…Read more »

By Shireen Smith | September 3, 2018
Trademark Registration – Likelihood of Confusion

Trademark Registration – Likelihood of Confusion

  If you've ever received a notice from the trademark registry notifying you that someone else is applying to register a similar mark to yours, or that there is already a registered trade mark similar to the one you're applying to register, then this post will be of interest. Essentially, when anyone applies to register…Read more »

By Shireen Smith | August 13, 2018
GDPR – Data Protection Fee

GDPR – Data Protection Fee

The current system of registration for UK based data controllers was replaced by the UK’s Information Commissioner’s Office (“ICO”) with effect from 25 May 2018. From that date, or once existing registrations come up for renewal, data controllers who are not exempt, will have to pay an annual data protection fee to the ICO. Due…Read more »

By Shireen Smith | June 3, 2018
GDPR Marketing – Consent vs Legitimate Interest

GDPR Marketing – Consent vs Legitimate Interest

In my Quick GDPR Compliance Plan yesterday I suggested GDPR presents an opportunity for businesses to sharpen their approach towards marketing by being more strategic. So, what should you specifically do to be able to use the contact details in your database for marketing purposes? Marketing under the GDPR (whether postal, phone, email, SMS or any…Read more »

By Shireen Smith | May 11, 2018

Quick GDPR Compliance Plan.

In  Why GDPR? I explained what the General Data Protection Regulations are aiming to achieve because understanding its underlying principles and rationale is key to protecting data appropriately in the new regulatory environment. The principle of fairness and transparency runs through every aspect of data handling. We need to reconsider our approach so as to…Read more »

By Shireen Smith | May 10, 2018

Why GDPR?

In yesterday’s post What Not To Do When It Comes To GDPR I outlined the confusion that the GDPR laws have spawned.  Understanding why the GDPR rules were introduced, and what they are aiming to achieve will help in complying with them. GDPR is the first wholescale attempt to tackle the many privacy issues and risks…Read more »

By Shireen Smith | May 9, 2018

GDPR And What Not To Do

Every organisation is affected by Europe’s new General Data Protection Regulation or GDPR as it’s known.  I’m sure you’ve heard plenty about it. GDPR represents one of the biggest shake ups in the privacy and data protection laws since the internet.  The recent Cambridge Analytica and Facebook incident involving misuse of hundreds of Facebook profiles…Read more »

By Shireen Smith | May 7, 2018
Your GDPR To Do List

Your GDPR To Do List

Back in 1987 when I joined Reuters as a relatively junior lawyer, one of my first assignments was to audit the company’s data processing activities. I spent a few months visiting senior managers’ offices around Reuters to explain the new laws in a bid to understand the data each section was collecting and storing. I…Read more »

By Shireen Smith | April 17, 2018
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