Legally Branded
Your brand is the most valuable asset your business generates. So, whether your business is big or small, it’s important to understand how best to protect the brand.
Much of the goodwill and value in a business lies in its name, but a brand is about much more than a name or logo, as this book explains. To own a valuable asset the founders of a business would be wise to pay early attention to intellectual property matters. Leaving it till the business is already successful and valuable could prove expensive, if not disastrous, and may even mean that the business is forced to rebrand despite being well known in the market for a particular product or service.
So, the brand is of central relevance to protection of the business itself. There is little accessible information available about what a brand is, and what you need to do to protect your interests. That is why Shireen Smith, founder of Azrights, decided to write Legally Branded. The book is aimed at SMEs and entrepreneurs who lack the legal guidance and in house legal teams and other support available to the big brands when creating new products and services, including names, logos, websites, and so on. The book is an excellent resource to support business owners, as mentioned again and again in the reviews of this best selling book on Amazon.
The book explains intellectual property laws such as trademarks, copyright, patents, designs, and know how, and covers the important topic of doing business online. So, anyone with a web based business will find plenty of useful guidance on how to commission a successful website, and navigate their way round internet laws. The book even goes into detail about social media, digital word of mouth, and reputation management, including the importance of having a social media policy so staff know what they may and may not do when networking on social media platforms like Facebook. Download the first chapter to take a look at the chapter headings and read the first chapter before you buy.
