Lawyers For The Digital World



Case Studies

Praise for Azrights

Our Story

Lawyers For The Digital World

Azrights is an award winning, niche Intellectual Property (IP) consultancy advising on the A to Z of IP rights and related business law services, hence the name. We provide an integrated brand and marketing pre-branding service, as well as in house commercial and IP legal subscription services.

Our mission is to change the way the world creates brands so that branding becomes an intellectual property and business led service with visual design identity coming after the business has had time to properly think through its brand, identify and protect a name, and created its brand strategy.

Our top values are to:

  • pioneer the new products and services the market needs
  • always be open to learning and to be humble about what we know
  • use plain English in all our written work.
  • professionalism, such as by being specialists in the services we provide.

Shireen Smith founded the firm with the aim of making IP easy to access.

The commitment to Easy Legal No Legalese stems from Shireen’s experience as an in house lawyer, when she sometimes received advice from law firms that, though technically excellent, was difficult to understand.


Why IP matters

IP is part and parcel of business. In the digital economy 80% of corporate value is in intangible assets such as intellectual property. If you have ambitions to succeed in business, especially if your business has a digital dimension, then you need to pay attention to IP very early on.

It is one thing to be able to identify IP and know what forms of intellectual property protection are available. Many non-specialist lawyers may provide this basic service. Some non-specialists even register trademarks and handle passing off and other IP litigation.

However, to apply IP appropriately to a variety of different business circumstances you need experience of applying IP in a variety of contexts. So, if you think IP is just about identifying, protecting, enforcing and defending IP rights, then you’re missing the point.

As experienced IP specialists we’ve honed our skills in increasing the value of businesses by protecting them using a combination of IP and contractual provisions. We know what is appropriate to protect a particular business and the circumstances it faces, and focus on identifying your vulnerabilities as well as your most valuable assets. How best to use the available rights and contractual provisions at your disposal to protect your business in a competitive market is where we add value.

That’s how to build a valuable business underpinned by IP. The legal tools provide a shield. The very fact that they are available enhances the value of your business, not to mention the peace of mind it will give you.

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Lawyers with life experience

Our values are to work anytime, anywhere. So we are a virtual law firm enabling team members to work remotely and flexibly.

As long as the overarching priority of providing services that clients expect in the timescales they require it is met, our lawyers have the freedom to work around their family and other needs.

As experts in digital business, we tend to attract team members with backgrounds in computing and IT or with life experience in other industries. Wider experience of the world often makes for a better lawyer. In our view, lawyers with a background in other fields, including time spent raising a family, tend to have transferable skills, and an ability to see the big picture. As such they offer something over and above purely legal insights, and that practical expertise combined with law is what we aim to offer our clients.

We are very confident that you’ll like our products and services and find them refreshingly relevant to you, and what’s more, extremely easy to understand.

If you have any questions, you may contact us.

PS: For your information, we have highlighted below some further points we think are important when buying IP services as well as answering a few FAQs about the way we work. We hope you find this helpful.


Flexible working

As a paperless office, we use technology to give us the ability to work from anywhere and to reduce reliance on paper. We work virtually, and our team have the flexibility to work around their own and your needs. As such they are extremely motivated to do an excellent job for you. Also, being a virtual office means we draw from a wider pool of talent than those who happen to live near our main office.

We aim to give our clients a choice of rates and service levels so that the budget conscious will find an appropriate service to suit their needs, while clients who are time poor and want to save their time are also able to access a service level suited to them.

Being specialists means we know the relevant law off the top of our heads. What would take non-specialists hours of time to research we are likely to be able to deal with much more quickly. That is why it would be wrong to compare lawyers by reference to their hourly rates. It’s like trying to compare apples and oranges. When looking for a law firm, your focus should be more on the overall price for your work, as well as on the quality of that advice, and the experience you are likely to have. Not all law firms are the same. Understand their values as well to assess which would provide you with the user experience you want to have.


Another factor to bear in mind is that we offer fixed prices (not estimates) to do your work.

We would love to meet you, why not connect with us on one of our social media platforms.

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