Genericity is a problem that no brand wants, however much people may think it must be flattering for Google that people use its brand name as a verb. Saying will ‘google’ something or that are ‘googling’ something is damaging to Google’s trademark.
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Understanding customer needs is at the heart of business success.
During these weird times of lockdown and social distancing, many business owners are pivoting to online solutions. We are certainly being approached by people with
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The 7 Costly Mistakes People Make When Turning their Big Idea into a Business, or when Branding or Rebranding Anything
During branding, designs will be created for your brand, including your logo.
You should not enter into
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In the book, “The Road Less Stupid: Advice from the Chairman of the Board” Keith J. Cunningham describes how smart people do dumb things. Business is an intellectual sport, yet many entrepreneurs and business owners cause themsel
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The 7 Costly Mistakes People Make When Turning their Big Idea into a Business, or when Branding or Rebranding Anything
Since a brand gives your idea or product identity, not registering it as a trademark leaves you wide open
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Why would you want to trademark a colour given that colour is difficult to trademark, and is part and parcel of every visual identity, even those that opt for black and white? It is rare to hear of someone having to r
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Although Interbrand’s ‘10 most common naming mistakes’ article is featured by Google as a top resource, it is more about getting the reader to think that naming is too difficult to do, so they’ll engage a specialist branding agenc
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The 7 Costly Mistakes People Make When Turning their Big Idea into a Business, or when Branding or Rebranding Anything
Did you know that choosing a name is an important IP decision? The name is one of the most valuable assets
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We usually associate brands with companies and products – particularly with big household names like Apple or Microsoft Word. But nowadays, anything can be a brand. Even as an individual, you have a personal brand. How should y
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We usually associate brands with companies and products – particularly with big household names like Apple or Microsoft Word. But nowadays, anything can be a brand. Even as an individual, you have a personal brand. How should you d
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In my blog Should you Develop Your Personal Brand? I argued that it is indeed very important to do so, and that it’s not enough to just focus on building the business brand.
The world has changed, and nowadays the personal bran
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Non-conventional trademarks offer a way to protect the look and feel of a brand.
Although individual components of a brand, such as its colour can be difficult to protect, something I will discuss in a follow up post in the f
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