“If this company were to split up, I would give you the property, plant and equipment and I would take the brands and the trademarks and I would fare better than you.”

So said John Stuart, CEO of Quaker Oats for over 30 years illustrating his unders...

A trademark is a powerful asset for any brand. However, this valuable protection comes with responsibilities, so that if you don’t use the mark in the way required by the law, you stand to lose it.

This is the approach of the law because the tradema...

Reuters reports that Amazon has lost its appeal in a case involving the ‘targeting’ of UK shoppers.

In deciding that Amazon was targeting UK shoppers, the UK Supreme Court ruled that Amazon was infringing the trademark rights of Lifestyle Equities C...

Actions like trademarking a colour or piece of music are not for every type of business.

They’re difficult to achieve. You can’t just apply to register them like you do with a name or logo. Instead, you need to first become known through a colour or...

Monzo’s ‘hot coral’ coloured bankcards are so strikingly different in the staid world of banking, that I’m sure they get some customers purely because of their cards!

It can be very powerful for a company to have a colour that is synonymous with its...

Some people were concerned to learn from my article An Expensive Lesson in Trademark Law that trademark registrations can be cancelled. It made for a sense of insecurity because what if their own registrations rest on shaky foundations?

A system tha...

There are lessons from the recent BBC report about a chicken shop owner in Manchester who lost a trademark dispute against Tesla. 

Mr Ali trademarked the name ‘Tesla Chicken & Pizza’ in 2020. So in 2021 the IPO notified him that Tesla was trying to ...