Publications

Below you will find details of publications contributed to by Shireen Smith, Principal of Azrights Solicitors.  We hope you will find them useful.  If you are a publisher seeking contributions on matters relating to business, branding, intellectual property or related issues, please drop us a line at [email protected]

1. Reputation Management: Building and Protecting your Company’s Profile in a Digital World
   Published by Bloomsbury, this book provides advice on how to define and value your organization’s reputation and techniques for maintaining and protecting it from risks that may arise on a daily basis. This book also covers where the responsibility for reputation management lies, risk identification, governance aspects, containment and mitigation of a negative event.

   Shireen’s chapter on Digital Reputation Management covers:

• The impact of Web 2.0 and social media
• Managing reputations: proactively and reactively
• Gauging the company’s online presence
• Handling negative content
• Search engine optimisation, forums, defamation
• Anonymity, enforcement, litigation and jurisdiction
• Monitoring conversations, and engagement
• Putting in place a strategy

   

2. Shireen has also previously contributed an article Dealing with Cybersquatters to Q-finance, the authoritative finance and financial management resource published by Bloomsbury.
3. Legally Branded
   Would you like to have access to the same legal expertise that the world's top brands use to make their products and services stand out from the competition? Well, now you can. This user-friendly guide gives an insight into all the legal aspects of branding, and provides an invaluable aid for any small or medium-sized business. Once you get to grips with the relevant issues, you'll know how best to position your business for long-term success. Even if you don't aspire to be a brand, you'll find this handbook indispensable in helping you sidestep all manner of common legal problems and pitfalls in business.
4. Intellectual Property Revolution
   We're undergoing a quiet revolution. The new currency in our digital economy is information, ideas, know-how, brands, systems and data.Whether you're starting a new business, building a brand identity or launching a new product or service, you're also creating intellectual property.

   Do it right and the intangible assets you create could be worth more than the products or services themselves.

   Do it wrong and you could miss vital opportunities, have your true value stolen or find yourself on the wrong side of an intellectual property dispute.

   Shireen Smith brings her years of experience as an IP lawyer with specialist knowledge of the digital playing field to highlight the new threats and opportunities of IP in today's global marketplace.

5. Franchising Freedom
   In this essential internationally bestselling guide to franchising, 15 successful international franchisors and franchising experts candidly share their current best-thinking, strategies and insights for finding the right franchise, starting, building and growing a profitable and sustainable franchise business.

    

   This is an extraordinary volume packed with frontline experience, insight and value for anyone wanting to build a successful franchise business.

6. Brand Tuned

   A strong, authentic brand is what makes your business stand out from the crowd – and what drives long term success. But the branding industry can be an overwhelming minefield, full of conflicting advice and multiple disciplines – so how do you navigate your way through the process? That’s where Brand Tuned comes in.

   Drawing from evidence-based research, interviews with experts, and years of experience supporting businesses, Brand Tuned is the first branding guide written by an intellectual property lawyer who specialises in trademarks and brands. By incorporating the principles of intellectual property law right from the start of the process, branding expert Shireen Smith will show you how to create and build the brand that is right for you and your business – while avoiding the potential pitfalls.