- As a first step, securing you brand name and logo should be prioritised through registration of trademarks, domain names and designs.
- Once these are registered, it is important to remain vigilant in case others apply to register confusingly similar brand symbols. Through subscribing to our brand protection service you can easily police your brand.
- It is also important to be vigilant in case cybersquatters register a domain name similar to your own. Our brand protection service includes an option to watch domain names.
- Aside from watches to protect the brand, it is also important to have an effective system in place to manage the brand so as to be aware of potential issues touching the brand’s reputation
Branding is important to business. Trademarks are just one element in brand protection. Domain names are also key to an online brand, and copyright and design rights are also relevant ways in which brand elements are protected by the law.