Azrights is an award winning, niche Intellectual Property (IP) law firm advising on the A to Z of IP rights and related business law services, hence the name. We are a one stop shop for all your IP and commercial law needs.
Our mission is:
- To always pioneer the new products and services the market needs.
- To always focus on giving ‘super’ service to our clients.
- Always keep to the prices we quote.
- To keep to the timescales we agree with you or your matter requires.
- To use plain English in all our written work.
- Be specialists in the services we provide.
- Provide cost effective, value for money services based on your needs.
- Listen to what you need, and to be pro-active on your behalf.
Shireen Smith founded the firm with the aim of making IP easy to access.
The commitment to Easy Legal No Legalese stems from Shireen’s experience as an in house lawyer, when she sometimes received advice from law firms that, though technically excellent, was difficult to understand.
Why IP matters
IP is part and parcel of business. In the digital economy 80% of corporate value is in intangible assets such as intellectual property. If you have ambitions to succeed in business, especially if your business has a digital dimension, then you need to prioritise your IP issues.
It is one thing to be able to identify IP and know what forms of intellectual property protection are available. Many non-specialist lawyers are able to provide this basic service. Some non-specialists even register trademarks and handle passing off and other IP litigation matters.
However, to apply IP appropriately to a variety of different business circumstances it helps to have experience of applying IP in a variety of contexts. So if you think IP is just about identifying, protecting, enforcing and defending IP rights, then you’re missing the point.
As experienced IP specialists we’ve honed our skills in protecting businesses using a combination of IP and contractual provisions. We know what is the most appropriate way to protect a particular business situation, and focus on identifying your vulnerabilities as well as your most valuable assets. How best to use the available rights and contractual provisions at your disposal to protect your business in a competitive market is where we add value.
That’s how to build a valuable business underpinned by the law. You may never need to use the legal tools available to you to defend your position. The very fact that they are available to use enhances the value of your business, and gives peace of mind.
Lawyers with life experience
As experts in digital business, we tend to attract team members with backgrounds in computing and IT or with life experience. Wider experience of the world often make for a better lawyer. In our view, lawyers with a background in other fields, including time spent raising a family, tend to have transferable skills, and an ability to see the big picture. As such they offer something over and above purely legal insights, and that practical expertise combined with law is what we aim to offer our clients.
We are very confident that you’ll like our products and services and find them refreshingly relevant to you, and what’s more, extremely easy to understand.
If you have any questions give us a call on 0207700 1414 or submit an enquiry.
PS: For your information, we have highlighted below some further points we think are important when buying IP services as well as answering a few FAQs about the way we work. We hope you find this helpful.
What’s the deal then?
As a paperless office, we use technology to give us the ability to work from anywhere and to reduce reliance on paper. We work virtually, and our team have the flexibility to work around their own and your needs. As such they are extremely motivated to do an excellent job for you. Also, being a virtual office means we draw from a wider pool of talent than those who happen to live near our main office.
We aim to give our clients a choice of rates and service levels so that the budget conscious will find an appropriate service to suit their needs, while clients who are time poor and are prepared to pay more to save their time are also able to access a service level suited to them.
Being specialists means we know the relevant law off the top of our heads. What would take non-specialists hours of time to research we are likely to be able to deal with much more quickly. That is why it would be wrong to compare lawyers by reference to their hourly rates. It’s like trying to compare apples and oranges. When looking for a law firm, your focus should be more on the overall price for your work, as well as on the quality of that advice, and the experience you are likely to have. Not all law firms are the same. Understand their values as well to assess which would provide you with the user experience you want to have.
Another factor to bear in mind is that we invariably offer a fixed price (not an estimate) to do your work. Except where it’s unavoidable (such as during litigation) we don’t believe in charging on an hourly rate as it doesn’t give our clients price certainty. When comparing prices find out whether you are likely to be charged other amounts and if so, when you might expect them.
In 2018 we’re introducing a membership scheme whereby in return for very cost effective monthly payments clients gain access to a wealth of resources – legal templates, how-to instructions, fact sheets and video guides. The aim is to enable you to run your business by paying appropriate attention to the legal dimension cost effectively, accessing our skills when you need to. What’s more we will be guaranteeing to match other law firms on price – if you are quoted for a comparable drafting service involving documentation in our membership site – then we will match their price. We want to assure you of the value for money quotes you will receive
from us. So, be sure to register your interest to hear more about our membership site when it’s released.
In the meantime, if you have an immediate need for our services do get in touch, but otherwise, connect with us on one of our social media platforms.