While their individual circumstances vary hugely, the IP mistakes they make are common and easily avoidable.
The reason these IP mistakes are widespread
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IP Issues That Impact Business Design
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As a law firm owner I regularly hear about the problems businesses experience around IP.
How To Have Satisfied Clients Long Term
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Tesco probably didn’t initially realise the wider ramifications of using the Clubcard name, so may have been satisfied with its advertising agency.
However, clients who are initially satisfied with a service can later become dissatisfied once they l...
A Million-pound Mistake?
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Tesco made a big mistake when it launched its innovative loyalty card scheme under a name it could not own. The company tried in vain to register Clubcard as a trademark.
Unless a business has intellectual property protecting its innovation, s
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Why Every Business Needs a Brand Manager
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Are you starting a new project? Or rebranding? Or growing your business to sell?
Do you:
- Know what ‘brand’ means and signifies to the value of your business?
- Know when and how to protect your IP?
- Have the knowledge and skills in Brand IP and br...
Want a signed copy of Brand Tuned?
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I would love to send you a signed copy of Brand Tuned, the new rules of branding, strategy and intellectual property if you’re UK based and are:
EITHER:
An Azrights client: OR
An agency or freelancer supporting businesses to promote or create thei...
