For some time I’ve been looking forward to the regulatory changes in the solicitors market that were finally introduced in November 2019. The new regulations support solicitors to provide services through new entities, to wor
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Building a strong brand means starting with a clear vision of where you want your brand to go. This was the key takeaway when Shireen Smith invited Daniel Priestley, owner of Dent and author of Oversubscribed: How To Get Peopl...
The 7 Costly Mistakes People Make When Turning their Big Idea into a Business, or when Branding or Rebranding Anything
The name is a key part of your brand identity. It’s possibly the most important decision you will ever mak
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Intangibles such as the distinctive assets that you create for your brand identity, or during promotional campaigns are important to being noticed and remembered by buyers.
Daniel Kahneman, who wrote the book Thinkin...
Like many people, I was chugging along aware of the Coronavirus, yet organising an event for the end of March, and arranging meetings in London. Then suddenly on 12th March, the news got through to me. I could see the writing on
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The transition period allowed for by the EU Withdrawal Bill ends on 31 December 2020 so that on 1 January 2021 the UK will no longer be part of the EU.
The impact of Brexit will soon be felt in every sphere of our li
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Following my blog last week about what the Coronavirus situation might look like by June, I want to say a few words about how your brand can stay relevant to customers in the increasingly unstable and changeable world we are now
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Having spent the last few years immersing myself in books about brands and branding, listening to podcasts and audio books, writing and broadcasting on the subject and offering introductory courses on branding, I’ve
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A brand is about a lot more than just about how it looks. “Brand” can be an important business tool if used well.
Yet “brand” and “branding” are terms that mystify many business owners. Even those who go through a branding
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The book Visual Hammer – Nail your Brand into the Mind with the Emotional Power of a Visual by Laura Ries captured my imagination when I read it back in 2013.
I immediately saw the power that a visual hammer would offer a brand,
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Eureka! You have hit on an idea that you believe is a spectacular business idea.
Or you have joined the league of inventors with one breathtaking invention of your own. You can hardly wait to launch it and let everybody know ...
Get started today before this once in a lifetime opportunity expires.