Scotch Whisky

August 28, 2008

Scottish Whisky was given legal protection in China last week when the Scottish Whisky Association made a deal with the Chinese government to register a collective trade mark which acts as a geographical indicator. The protection will cover “Scotch Whisky” as well as its Chinese translation. The registration will help fight against the large amount of counterfeit whiskeys being produced in China. China is the considered to be the forth largest whisky market in the world.

Shireen Smith is the founder of Azrights, a specialist IP law firm established in 2004. She has extensive experience in trademarks, brand protection and intellectual property, and is the author of 3 books including Brand Tuned.