Trademarks and Brand Names

January 20, 2010

This video looks at the importance of choosing the right name for your business or product, and the role of trademarks, in order to stand out from the competition and ensure your use of the name cannot be challenged, thereby incurring potentially significant costs.

To see the video you need Windows Media Player, RealPlayer or similar.

Shireen Smith is the founder of Azrights, a specialist IP law firm established in 2004. She has extensive experience in trademarks, brand protection and intellectual property, and is the author of 3 books including Brand Tuned.