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As we head towards 2024 Iâd like to share with you how I set my objectives for the coming year, because I think it might be useful to you.
A few months ago I read Tara Swartâs book, The Source, and was inspired to reassess my goals for my life and b...
Can you trademark something thatâs AI generated, is a question a designer asked me recently.
He believed it wouldnât be possible to trademark something AI generated because it wouldnât have been created by a human.
However, he was confusing copyrig...
What does it mean to provide a joined-up business design or branding service?
A joined-up service involves considering brand protection as an intrinsic part of creative decision making, such as when choosing a businessâ name and visual identity.
Wh...
As the telephone has increasingly become redundant in my business, we no longer answer it.Â
While we used to have a real answering service whereby someone personally answered the phone and would then send me a message to progress the call, I decided...
If youâre rebranding or embarking on a thrilling new project, or just rethinking your business and brand strategy, you may want to attend the talk Iâm giving on Zoom next Friday 1st December at 1pm UK time.
Profit From Your IP -Â Here is the link to ...
Whether you want to start a movement or to make a ÂŁmillion+, thereâs a predictable process to follow to profit from your IP and achieve your objectives.
The newsletter is short this week because Iâve been busy writing a new eBook:Â Profit From Your I...
Names involve a variety of traps for the unwary. â be it the type of name that should be used, or the searches needed to establish availability.
Given that everything we do in business involves raising awareness of our name, and that the goodwill ...
This week has been hectic as we moved the Azrights website from WordPress to Kajabi.
Our redirects are not all working as expected although theyâre gradually working better so maybe it just needs time to refresh the cache. In the meantime, when Azri...
Last weekâs newsletter How to avoid the biggest brand management mistakes, highlighted that the role of our business name and signs like logos, taglines, characters, or sounds is to enable buyers to recognise that itâs us.
Symbols like the Nike swoo...
Apple and MacDonalds are household brands that have lost their EU trademarks in recent years, meaning that third parties may now freely use âThink Differentâ and Big Mac in the EU.
The reason the marks were lost is that the companies were unable to ...
Intellectual Property (IP) is part and parcel of business, yet it abounds with misconceptions. For example, itâs not generally appreciated that protecting IP starts by understanding how to choose effective names, address questions of brand architec
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Last week I mentioned that Tesco lost the benefit of its million-pound marketing spend because it used the Clubcard name instead of a stronger name like Tescocard. If you missed it you can read it on the Azrights blog A million-pound mistake?
Althou...
