The silo approach to branding whereby creatives produce brand designs and names without any reference to Intellectual Property lawyers, while IP lawyers protect IP that theyāve had no part in advising upon, does not give busines
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It is generally accepted that what makes an asset valuable, whether it is a digital or physical one, or any type of intellectual property such as a patent, trade secret, trademark, copyright or design, is based on answers to que
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The internet has radically changed the rules for most industries, be it news, music, PR, retail or any other you may care to think about. Thatās not surprising given the rapid pace of technological development the internet has spa
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Back in 2011 when I began writing my bookĀ Legally BrandedĀ I realised that despite spending years focused on brand protection, I didnāt really know what the word ābrandā meant and what was involved to create one.
Having joined BN
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Building a strong brand means starting with a clear vision of where you want your brand to go. This was the key takeaway when Shireen Smith invited Daniel Priestley, owner of Dent and author ofĀ Oversubscribed: How To Get Peopl...
The 7 Costly Mistakes People Make When Turning their Big Idea into a Business, or when Branding or Rebranding Anything
The name is a key part of your brand identity. Itās possibly the most important decision you will ever mak
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Intangibles such as the distinctive assets that you create for your brand identity, or during promotional campaigns are important to being noticed and remembered by buyers.
Daniel Kahneman, who wrote the bookĀ Thinkin...
The transition period allowed for by the EU Withdrawal Bill ends on 31 December 2020 so that on 1 January 2021 the UK will no longer be part of the EU.
The impact of Brexit will soon be felt in every sphere of our li
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Having spent the last few years immersing myself in books about brands and branding, listening to podcasts and audio books, writing and broadcasting on the subject and offering introductory courses on branding, Iāve
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A brand is about a lot more than just about how it looks. āBrandā can be an important business tool if used well.
Yet ābrandā and ābrandingā are terms that mystify many business owners. Even those who go through a branding
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The bookĀ Visual Hammer ā Nail your Brand into the Mind with the Emotional Power of a VisualĀ by Laura Ries captured my imagination when I read it back in 2013.
I immediately saw the power that a visual hammer would offer a brand,
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Eureka! You have hit on an idea that you believe is a spectacular business idea.
Or you have joined the league of inventors with one breathtaking invention of your own. You can hardly wait to launch it and let everybody know ...
Get started today before this once in a lifetime opportunity expires.