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Why Personal Brand Still Drives the Corporate Brand

Tesla is planning to bring their self-driving software to Europe to turn things around following their biggest sales slump in over a decade according to the BBC.

It sounds like a smart move: make cars cheaper, sell more of them, and keep investors h...

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Branding With Ex-McKinsey Consultant and Serial Entrepreneur

Today’s podcast interview is with Tom Gardner, a serial entrepreneur, who formerly worked at McKinsey.

During the interview, we discuss the various ways in which he tackled business design in several business ventures he’s initiated.

I found this e...

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