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The Role of Brand Names in Business
March 23, 2022

Understanding the legal rules around names is important because they’re the single most valuable intellectual property asset a successful business builds. ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

One person who clearly didn’t understand this was Mr ...

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How to Decide If A Name Is Too Risky For Your Business
June 15, 2022

Match Group successfully challenged the Muslim dating app, Muzmatch’s, trade mark registrations in the EU and the U.K. And in the latest development of the dispute the High Court ruled that Muzmatch has unfairly benefited from Ma

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Central Role of IP and Marketing in Business Design
June 7, 2022

Most people assume intellectual property is primarily a distress purchase. This is one of the many misconceptions about IP that I’ve noticed since starting my business in 2004.

It frustrates me that people turn to me when they’re

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