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The Role of Brand Names in Business
March 23, 2022

Understanding the legal rules around names is important because they’re the single most valuable intellectual property asset a successful business builds. ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

One person who clearly didn’t understand this was Mr ...

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Should Lawyers Offer A Brand Creation Service?
May 3, 2022

Though many important decisions people make when creating a new brand identity are intellectual property decisions, IP lawyers are rarely involved in the naming and brand creation process. 

As a trademark lawyer, I began to ask my...

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How to Decide If A Name Is Too Risky For Your Business
June 15, 2022

Match Group successfully challenged the Muslim dating app, Muzmatch’s, trade mark registrations in the EU and the U.K. And in the latest development of the dispute the High Court ruled that Muzmatch has unfairly benefited from Ma

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Central Role of IP and Marketing in Business Design
June 7, 2022

Most people assume intellectual property is primarily a distress purchase. This is one of the many misconceptions about IP that I’ve noticed since starting my business in 2004.

It frustrates me that people turn to me when they’re

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Business Planning – Becoming a Company of One
March 10, 2022

If there is anything you’re doing which isn’t succeeding in the way you’d like, remember that there is no such thing as an overnight success.

In my case, I wish my podcast had more than 10,000 downloads, but there again when I

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Building a Business to Exit
July 31, 2020

People often have a vague idea that they will grow their business and sell it one day, or perhaps they start out with a specific plan to exit within 5 or 6 years.

This is rarely thought through in detail as there is a dearth

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