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Can You Trademark Something That's AI Generated?
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Can you trademark something thatâs AI generated, is a question a designer asked me recently.
He believed it wouldnât be possible to trademark something AI generated because it wouldnât have been created by a human.
However, he was confusing copyrig...
What Is Joined-up Business Design?
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What does it mean to provide a joined-up business design or branding service?
A joined-up service involves considering brand protection as an intrinsic part of creative decision making, such as when choosing a businessâ name and visual identity.
Wh...
Is Your Choice of Name Sound?
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Nov 10, 2023
Names involve a variety of traps for the unwary. â be it the type of name that should be used, or the searches needed to establish availability.
Given that everything we do in business involves raising awareness of our name, and that...
Why Strategy Requires An IP First Approach
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Nov 3, 2023
This week has been hectic as we moved the Azrights website from WordPress to Kajabi.
Our redirects are not all working as expected although theyâre gradually working better so maybe it just needs time to refresh the cache. In the meanti...
How Lacoste Lost Its Crocodile Trademark
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Last weekâs newsletter How to avoid the biggest brand management mistakes, highlighted that the role of our business name and signs like logos, taglines, characters, or sounds is to enable buyers to recognise that itâs us.
Symbols like the Nike swoo...
How to Avoid the Biggest Brand management Mistakes
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Apple and MacDonalds are household brands that have lost their EU trademarks in recent years, meaning that third parties may now freely use âThink Differentâ and Big Mac in the EU.
The reason the marks were lost is that the companies were unable to ...
A Million-pound Mistake?
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Oct 9, 2023
Tesco made a big mistake when it launched its innovative loyalty card scheme under a name it could not own. The company tried in vain to register Clubcard as a trademark.
