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Lessons from Tesla’s Cybercab

Tesla has just made a mistake we commonly see in business. It went public with a new name before securing the rights to it and is now suffering the consequences.

This is surprising given Tesla’s size and standing. It’s more understandable when small...

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Use It. Defend It. Strengthen It.

Trademark enforcement is essential to maintaining and strengthening a brand.

It’s necessary to challenge third parties who infringe or otherwise trespass on your rights. So, taking action against copycats or lookalikes is the way to maintain and est...

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Why Personal Brand Still Drives the Corporate Brand

Tesla is planning to bring their self-driving software to Europe to turn things around following their biggest sales slump in over a decade according to the BBC.

It sounds like a smart move: make cars cheaper, sell more of them, and keep investors h...

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An Expensive Lesson in Trademark Law

There are lessons from the recent BBC report about a chicken shop owner in Manchester who lost a trademark dispute against Tesla. 

Mr Ali trademarked the name ‘Tesla Chicken & Pizza’ in 2020. So in 2021 the IPO notified him that Tesla was trying to ...

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