Mar 27, 2026

Tesla has just made a mistake we commonly see in business. It went public with a new name before securing the rights to it and is now suffering the consequences.

This is surprising given Tesla’s size and standing. It’s more understanda...

Feb 27, 2026

Trademark enforcement is essential to maintaining and strengthening a brand.

It’s necessary to challenge third parties who infringe or otherwise trespass on your rights. So, taking action against copycats or lookalikes is the way to ma...

Aug 1, 2025

Tesla is planning to bring their self-driving software to Europe to turn things around following their biggest sales slump in over a decade according to the BBC.

It sounds like a smart move: make cars cheaper, sell more of them, and kee...

Feb 19, 2024

There are lessons from the recent BBC report about a chicken shop owner in Manchester who lost a trademark dispute against Tesla. 

Mr Ali trademarked the name ‘Tesla Chicken & Pizza’ in 2020. So in 2021 the IPO notified him that Tesla ...