Tesla has just made a mistake we commonly see in business. It went public with a new name before securing the rights to it and is now suffering the consequences.

This is surprising given Tesla’s size and standing. It’s more understandable when small...

Trademark enforcement is essential to maintaining and strengthening a brand.

It’s necessary to challenge third parties who infringe or otherwise trespass on your rights. So, taking action against copycats or lookalikes is the way to maintain and est...