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Brand is one of those terms that is bandied around quite a lot so that there is a lot of confusion among business owners abo...

If you prefer to listen/watch a video instead of reading then click here to go to my Youtube channel.

Branding is essentially about clarifying who you are, what do you do and what differentiates you. It’s about a lot more th...

Every company needs an IP Strategy because intellectual property is one of the most valuable assets a business generates. Yet IP can be expensive to protect, and difficult to know how best to manage.

• An IP audit would ...

The internet has changed the rules for many industries. In my books Legally Branded and Intellectual Property Revolution, I explained how the internet impacts the intellectual property industry.

Here is how I see it changing ...

I was speaking to a designer recently who said that people find IP rights very frightening.

That intrigued me. Why fear IP? Is it that you fear what you don’t understand? Is it that IP is a nuisance perhaps?

Whatever the rea...

The most common copyright dispute we see involves an image used on a website which the website owner does not own or have permission to use.

The reason this happens is that either a web designer has grabbed an image from the i...

Brand name disputes occur all too frequently because the trademark registers are increasingly cluttered and it can be difficult to find available names. You may be found using a name for one purpose, but as soon as you use i...

This is a question I used to wonder about. Deep down I believed ‘brand’ and ‘branding’ to be essentially a surface, cosmetic exercise.

As for ‘personal branding’ the activity had connotations of people learning to be false an...

In the lead up to the Christmas and new year season, most of us are accustomed to seeing television advertisements featuring well-known actors and personalities endorsing a range of luxury products such as perfumes and watche...

IP is quite straightforward when you understand the fundamentals. Get them right in your business and you can build the business on solid foundations long term.

I suggest you start by reviewing what intellectual property mea...

Your brand name should be a “barrier to entry” – protecting you against the threats that competitors potentially present. Just as patenting an invention gives you a monopoly right over your invention and acts as a barrier to e...