We usually associate brands with companies and products – particularly with big household names like Apple or Microsoft Word. But nowadays, anything can be a brand. Even as an individual, you have a personal brand. How should y
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We usually associate brands with companies and products – particularly with big household names like Apple or Microsoft Word. But nowadays, anything can be a brand. Even as an individual, you have a personal brand. How should you d
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Jenni Romaniuk, in her book, Building Distinctive Brand Assets researched the extent to which various types of brand assets can substitute for the brand name once a brand becomes sufficiently well-known.
The assets Jenni Rom
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Before choosing someone to work with on your brand, it’s important to be clear what you want from brand and branding.
If you believe a brand is essentially a logo, then visual design will be all you want and expect from brand
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The silo approach to branding whereby creatives produce brand designs and names without any reference to Intellectual Property lawyers, while IP lawyers protect IP that they’ve had no part in advising upon, does not give busines
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It is generally accepted that what makes an asset valuable, whether it is a digital or physical one, or any type of intellectual property such as a patent, trade secret, trademark, copyright or design, is based on answers to que
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The internet has radically changed the rules for most industries, be it news, music, PR, retail or any other you may care to think about. That’s not surprising given the rapid pace of technological development the internet has spa
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Back in 2011 when I began writing my book Legally Branded I realised that despite spending years focused on brand protection, I didn’t really know what the word ‘brand’ meant and what was involved to create one.
Having joined BN
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Building a strong brand means starting with a clear vision of where you want your brand to go. This was the key takeaway when Shireen Smith invited Daniel Priestley, owner of Dent and author of Oversubscribed: How To Get Peopl...
Intangibles such as the distinctive assets that you create for your brand identity, or during promotional campaigns are important to being noticed and remembered by buyers.
Daniel Kahneman, who wrote the book Thinkin...
Having spent the last few years immersing myself in books about brands and branding, listening to podcasts and audio books, writing and broadcasting on the subject and offering introductory courses on branding, I’ve
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The brand name and codes play an important role in the management of competition.
Inevitably competitors will try to capture some of the market shares of any brand that discovers a lucrative market opportunity. They copy busi
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