Apr 24, 2026

The recent decision involving Cambridge University and a local rowing business is a clear example of the importance of understanding the legal principles underpinning naming.

When choosing your business name, it’s not just about creati...

Sep 26, 2025

Any business, product or service that evokes positive emotions and trust in us is invariably recognised by its name.

So, the name is the primary way we associate a brand. It’s therefore an important asset to prioritise protecting if yo...

Oct 3, 2024

Naming is a surprisingly complicated thing to do so I’m not surprised there are so many disputes around names. 

Some people believe you need to invent a new word to be able to trademark it – that ordinary dictionary words may not be mon...