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International trademark agreements make cross-border registration easier than it once was. You can now apply for protection across multiple countries from your home jurisdiction, rather than hiring lawyers in each territory separately. But "easier"...
Brand protection strategy begins when you choose a name or sign for your business.
Many businesses first decide what they want to create and assume brand protection is something to think about later, when it's time to register a trademark.
In r...
Brand protection isn't just about legal clearance searches and trademark registration. It's a foundational strategy that needs to inform every branding decision you make from day one.
When you're developing your business name, logo, or other i...
Aug 1, 2025
Tesla is planning to bring their self-driving software to Europe to turn things around following their biggest sales slump in over a decade according to the BBC.
It sounds like a smart move: make cars cheaper, sell more of them, and kee...
Jun 20, 2024
Designing a business correctly involves understanding how intellectual property impacts it.
Far better to get rounded advice early on so you take the right steps to appropriately protect the business, than to reach decisions alone and ...
Jun 7, 2024
Today’s podcast interview is with Tom Gardner, a serial entrepreneur, who formerly worked at McKinsey.
During the interview, we discuss the various ways in which he tackled business design in several business ventures he’s initiated.
I...
May 23, 2024
Visual identifiers are signs that ensure our brands are noticed, remembered, and bought.Â
In a competitive market it is important to differentiate our business to stand out from competitors. However, I would argue that it’s not appropr...
Feb 2, 2024
What is your ultimate aspiration in business? How will you achieve those aims? And how do you know when to act on information you glean on social media or via podcasts, or books? Â
People have assumptions around trademarks and names whi...
If you're an entrepreneur, you know that building a brand involves more than just launching a product or service. Â
It takes time to be a 'brand' because you need to first build widespread awareness among your target consumers that you exist. Â
If ...
What does it mean to provide a joined-up business design or branding service?
A joined-up service involves considering brand protection as an intrinsic part of creative decision making, such as when choosing a business’ name and visual identity.
Wh...
Nov 3, 2023
This week has been hectic as we moved the Azrights website from WordPress to Kajabi.
Our redirects are not all working as expected although they’re gradually working better so maybe it just needs time to refresh the cache. In the meanti...
January 1, 2021
Happy New Year. I love January, new beginnings, fresh starts and all that, don’t you? For reasons that will become apparent I’ve decided to call this episode Stop Assuming Your Customer is A Big Sophisticated Brand
As I’ve set my in...
