Introducing Brand Tuned
To give businesses the best start in life when it comes to developing a new brand, it is essential that intellectual advice is taken during branding projects so the brand can stand, be distinctive, and us
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Passing Off vs Trademark Infringement
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This logo belonging to Bass & Co was the first trademark registered in the UK. That was on 1 January 1876. The mark is still in use today (now owned by AB InBev).
Well before the modern framework of trademark registration was developed, businesses...
Why Focus on Understanding IP Basics
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Jul 5, 2024
The UK's economic growth ambitions make this an important moment for businesses to get the fundamentals right. If you hope to foster greater success for your own or your clients' business, then take time to understand IP basics.
In the ...
The Biggest Money Maker?
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Feb 28, 2024
Robert Kiyosaki of Rich Dad, Poor Dad fame explains in this short 1.23 minute video that his biggest money maker is intellectual property.
A book that he writes requires zero investment. He sells the manuscript to a publisher and gets ...
Understanding Intellectual Property
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Feb 26, 2024
To better understand IP rights consider that they’re separate to physical objects.
Intellectual property rights are copyright, trademarks, patents, designs and confidential information or trade secrets. They protect creations, such as ...
Why Is Intellectual Property Important In Marketing?
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Feb 21, 2024
To understand why intellectual property is important in marketing consider that marketing is about helping ideas to stand out and spread.
Its objective is to attract an audience to a company’s products or services. They should perceive...
Does Intellectual Property (IP) Need a Rebrand?
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January 29, 2021
In my post last week, I mentioned that Intellectual Property (IP) has an image problem and might need a rebrand.
There are lots of reasons I think IP has an image problem. For example, a marketer friend once advised me to rem
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Central Role of IP and Marketing in Business Design
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June 7, 2022
Most people assume intellectual property is primarily a distress purchase. This is one of the many misconceptions about IP that I’ve noticed since starting my business in 2004.
It frustrates me that people turn to me when they’re
...
Every Business has Intellectual Property and should Protect it
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January 20, 2009
Unless you just have a lifestyle business you need to understand intellectual property rights. In fact even if you have a lifestyle business, you still need to know enough about intellectual property rights so as to avoid trouble by...
Intellectual Property Rights – Build And Protect Now To Profit Later
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June 27, 2011
A key to differentiating a business is having an offering or a way of doing business that is unique to you, so you stand out from your competitors. See my personal blog for differentiating a law firm
Your differentiating propos...
Why Every Business Needs an Intellectual Property Strategy
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October 17, 2011
Nowadays there is increasing awareness about the value of “intellectual property” and brands. Yet “intellectual property” is a term that alienates many people because they don’t understand what it means or how it applies to th...
How to Handle Intellectual Property Rights
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May 3, 2012
Some entrepreneurs regard Intellectual Property Rights as irrelevant to what they are aiming to achieve, while others are overly mindful of IP rights, even to the point of treating them as an end in themselves.
Acquiring rights th...
