Becoming known as a business requires standing out. You need to differentiate yourself from what already exists in the market. But here's what most businesses don't understand: standing out isn't just about marketing. It's about IP.

Business is a co...

IP is a property right, just like land or houses. The difference is you can't touch it or feel it. But that doesn't make it less real, less valuable, or less worth protecting.

Most people don't think about intellectual property until they need to. B...

One of the UK's most useful trade mark shortcuts is about to disappear, so if you’re affected, you might want to take action sooner rather than later.

If your business uses more than one version of its logo or brand, a little-known feature of the UK...

This logo belonging to Bass & Co was the first trademark registered in the UK. That was on 1 January 1876. The mark is still in use today (now owned by AB InBev).

Well before the modern framework of trademark registration was developed, businesses...

Jul 5, 2024

The UK's economic growth ambitions make this an important moment for businesses to get the fundamentals right. If you hope to foster greater success for your own or your clients' business, then take time to understand IP basics.

In the ...

Feb 28, 2024

Robert Kiyosaki of Rich Dad, Poor Dad fame explains in this short 1.23 minute video that his biggest money maker is intellectual property.

A book that he writes requires zero investment. He sells the manuscript to a publisher and gets ...

Feb 26, 2024

To better understand IP rights consider that they’re separate to physical objects.

Intellectual property rights are copyright, trademarks, patents, designs and confidential information or trade secrets. They protect creations, such as ...

Feb 21, 2024

To understand why intellectual property is important in marketing consider that marketing is about helping ideas to stand out and spread.

Its objective is to attract an audience to a company’s products or services. They should perceive...

January 20, 2009

Unless you just have a lifestyle business you need to understand intellectual property rights. In fact even if you have a lifestyle business, you still need to know enough about intellectual property rights so as to avoid trouble by...