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Brand is one of those terms that is bandied around quite a lot so that there is a lot of confusion among business owners abo...

If you prefer to listen/watch a video instead of reading then click here to go to my Youtube channel.

Branding is essentially about clarifying who you are, what do you do and what differentiates you. It’s about a lot more th...

There are two drivers of brand asset strength: uniqueness and fame.

For example, when you see the swoosh logo of the Nike brand you know it represents Nike even though it may be featured on its own with no name accompanying it....

A brand is about a lot more than just about how it looks. “Brand” can be an important business tool if used well.

Yet “brand” and “branding” are terms that mystify many business owners. Even those who go through a branding

The book Visual Hammer – Nail your Brand into the Mind with the Emotional Power of a Visual by Laura Ries captured my imagination when I read it back in 2013.

I immediately saw the power that a visual hammer would offer a brand,

There is a saying, reportedly Chinese in origin: May you live in interesting times. This is said ironically and almost as a curse because ‘uninteresting times’, of peace and tranquillity, are more life-enhancing than interesti

The internet has changed the rules for many industries. In my books Legally Branded and Intellectual Property Revolution, I explained how the internet impacts the intellectual property industry.

Here is how I see it changing ...

This is a question I used to wonder about. Deep down I believed ‘brand’ and ‘branding’ to be essentially a surface, cosmetic exercise.

As for ‘personal branding’ the activity had connotations of people learning to be false an...

As Steve Jobs noted, design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works.

Designing your business brand, methodology or process is therefore about a ...

If you’re considering a rebrand or are setting up a new venture start by taking this post on board as it could help you avoid many mistakes people commonly make.

That’s because society hasn’t yet caught up with the huge chan...

Unless a business has intellectual property protecting its