Trademarks can be one of the most significant of IP rights as a notable case involving the band Wishbone Ash demonstrates.

The band was popular in the 1970s, and as often happens with bands, members came and went, so that ev...

In the lead up to the Christmas and new year season, most of us are accustomed to seeing television advertisements featuring well-known actors and personalities endorsing a range of luxury products such as perfumes and watche...

Intellectual Property (IP) has an image problem. This may be why its relevance to branding is often misunderstood. If you want to create a winning brand name or are embarking on a branding exercise focus on the intersection be...