If you’re considering a rebrand or are setting up a new venture start by taking this post on board as it could help you avoid many mistakes people commonly make.

That’s because society hasn’t yet caught up with the huge chan...

Unless a business has intellectual property protecting its

Eureka! You have hit on an idea that you believe is a spectacular business idea.

Or you have joined the league of inventors with one breathtaking invention of your own. You can hardly wait to launch it and let everybody know ...

The Second Costly Mistake people make is to assume “brand” means a logo or other visual design.

Due to the widespread confusion about branding: what it is, and what you need to do to get a brand, people tend to start by getti...