Your product or service’s brand name is how you promote and advertise your business—and it’s what your customers use to recommend you.

Using a strong brand name, your business becomes better known and builds goodwill in its na...

There is a myth that securing IP protection is pointless if you lack the resources to litigate.

You’re actually much more likely to get into a dispute if you don’t register your rights than if you do. Owning registered IP righ...

The first thing you need to do when you have an idea for a new product, service, or business is to find a name for it.

It’s well worth consulting an expert in trademarks to help you choose a name, and to establish whether yo...

If you’ve ever received a notice from the trademark registry notifying you that someone else is applying to register a similar mark to yours, or that there is already a registered trade mark similar to the one you’re applying t...

Every time you create a product, service, or business, you need a brand identity for it. Without a doubt, the most important element of most brands is the name.

The law protects names through trademarks, not copyright.  

It is n...

People often ring us up when they receive a note of threatened opposition to their trade mark application so I thought it might be useful to give an overview of the UK Intellectual Property Office’s opposition process.

The UKIPO ...

Before considering a budget for services such as Outsourcing, Trademark or Patents even, I’d like to give you some pointers based on my experience of advising startups of all types over many years.

Businesses tend to change radic...

Your brand name should be a “barrier to entry” – protecting you against the threats that competitors potentially present. Just as patenting an invention gives you a monopoly right over your invention and acts as a barrier to e...