A very recent decision of the EU General Court highlights the potential power of marks which enjoy a reputation even if the claimant in this particular case suffered a temporary setback before the Court.

A normal registered t...

A recent decision of the EU General Court highlights the potential dangers of adopting brands which mimic the “look and feel” of famous brands without using the same word mark or primary device feature.

In this case, Hasmi...

While every agency understands how to use the creative process to create a brand name, few understand the legal implications of choosing one name over another.

Turning an idea into a business involves creating intangible element...

If you’ve ever received a notice from the trademark registry notifying you that someone else is applying to register a similar mark to yours, or that there is already a registered trade mark similar to the one you’re applying t...

When you’re starting any new venture it’s a good idea to ask yourself some searching questions. Why are you in business? Or why are you planning to start one? What’s the motivation driving it? Are you aiming to make it big? Wou...