Aug 1, 2025

Tesla is planning to bring their self-driving software to Europe to turn things around following their biggest sales slump in over a decade according to the BBC.

It sounds like a smart move: make cars cheaper, sell more of them, and kee...

Jun 20, 2024

Designing a business correctly involves understanding how intellectual property impacts it.

Far better to get rounded advice early on so you take the right steps to appropriately protect the business, than to reach decisions alone and ...

Jun 7, 2024

Today’s podcast interview is with Tom Gardner, a serial entrepreneur, who formerly worked at McKinsey.

During the interview, we discuss the various ways in which he tackled business design in several business ventures he’s initiated.

I...

May 23, 2024

Visual identifiers are signs that ensure our brands are noticed, remembered, and bought. 

In a competitive market it is important to differentiate our business to stand out from competitors. However, I would argue that it’s not appropr...

Feb 2, 2024

What is your ultimate aspiration in business? How will you achieve those aims? And how do you know when to act on information you glean on social media or via podcasts, or books?  

People have assumptions around trademarks and names whi...

If you're an entrepreneur, you know that building a brand involves more than just launching a product or service.  

It takes time to be a 'brand' because you need to first build widespread awareness among your target consumers that you exist.  

If ...

What does it mean to provide a joined-up business design or branding service?

A joined-up service involves considering brand protection as an intrinsic part of creative decision making, such as when choosing a business’ name and visual identity.

Wh...

Nov 3, 2023

This week has been hectic as we moved the Azrights website from WordPress to Kajabi.

Our redirects are not all working as expected although they’re gradually working better so maybe it just needs time to refresh the cache. In the meanti...