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X Corp has just won an injunction, and lost a trademark, in the same ruling.Ā
Back inĀ my earlier post, I discussed Operation Bluebird ā the venture led by General Counsel Stephen Coates, formerly Twitter's own trademark lawyer ā and its plan to laun...
Ā When Lidl sued Tesco, it wasn't just a corporate skirmishāit was a landmark moment for anyone who takes their brand seriously. The Court of Appeal decision sent a clear signal about what trademark protection actually means in practice.
What ...
Jan 30, 2026
Imagine how much easier it would be if you could launch your start up with a name thatās already well known.
Thatās exactly what Operation Bluebird, a U.S. startup, is hoping to do. The company is intending to launch its social network...
Dec 19, 2025
Thinking about the year ahead, it is worth highlighting a recent court decision that demonstrates the importance of brand owners taking the right actions to protect the distinctiveness of their brands.
In a recent case, a competitor wa...
Oct 3, 2024
Naming is a surprisingly complicated thing to do so Iām not surprised there are so many disputes around names.Ā
Some people believe you need to invent a new word to be able to trademark it ā that ordinary dictionary words may not be mon...
Mar 11, 2024
Reuters reports that Amazon has lost its appeal in a case involving the ātargetingā of UK shoppers.
In deciding that Amazon was targeting UK shoppers, the UK Supreme Court ruled that Amazon was infringing the trademark rights of Lifest...
Mar 4, 2024
Monzoās āhot coralā colouredĀ bankcards are so strikingly different in the staid world of banking,Ā that Iām sureĀ they get some customersĀ purely becauseĀ ofĀ theirĀ cards!
It can be very powerful for a company to have a colour that is synony...
Feb 19, 2024
There are lessons from the recentĀ BBC reportĀ about a chicken shop owner in Manchester who lost a trademark dispute against Tesla.Ā
Mr Ali trademarked the name āTesla Chicken & Pizzaā in 2020. So in 2021 the IPO notified him that Tesla ...
Feb 14, 2024
Chocolate is a popular gift on Valentineās day.
Did you know Cadburys was the first company to package āeating chocolatesā as Valentineās day gifts in the 1860s?
It missed the opportunity to manage competition by applying to patent or...
Feb 5, 2024
The BBC reported on a case whereĀ Louis Vuitton opposed an application to register LV Bespoke.Ā Ā Ā
The case led to discussions on social media effectively arguing that famous brands that challenge a small business' use of a similar name a...
Last weekās newsletter How to avoid the biggest brand management mistakes, highlighted that the role of our business name and signs like logos, taglines, characters, or sounds is to enable buyers to recognise that itās us.
Symbols like the Nike swoo...
Apple and MacDonalds are household brands that have lost their EU trademarks in recent years, meaning that third parties may now freely use āThink Differentā and Big Mac in the EU.
The reason the marks were lost is that the companies were unable to ...
