Legal Insights & IP Blog | Trademark & Brand Protection

How to Decide If A Name Is Too Risky For Your Business case studies

June 15, 2022

Match Group successfully challenged the Muslim dating app, Muzmatch’s, trade mark registrations in the EU and the U.K. And in the latest development of the dispute the High Court ruled that Muzmatch has unfairly benefited from Ma

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You Can Use The Code Just Don’t Use The Name: Ubuntu Flexes Its Trade Marks case studies

September 19, 2008

Ubuntu is a well known free, open source based Linux based operating system. Their business model is to provide software free of charge but to make money by giving support instead. Recently there have been a large number of varian...

Bottle Battle Between Brooklyn Brewery and Belgians case studies

November 9, 2008

When finding out his bottle was a possible infringement of the Westmalle Belgian ringed bottle (trademark rights in which had been assigned to the New Belgium Company in Colorado) Mr Hindy, the owner of the Brooklyn Brewery was happ...

The Company Names Tribunal case studies

November 10, 2008

The Company Names Adjudication System was launched in October 2008 under section 69 of the Companies Act 2006. It aims to reduce the number of opportunistic company name squatters who incorporate companies with a view to selling th...

Why you shouldn’t overlook the law when branding case studies

December 6, 2012

A lack of attention to the legal side of branding has been the cause of unnecessary setbacks for too many businesses.

There are a large number of trademark infringement lawsuits and the high-profile ones which get into the ne...

Innocent Loses Halo Trademark case studies

March 6, 2013

If ever there was an ideal example of the importance of ensuring the right intellectual property procedures are in place, Innocent's trademark difficulties (2013) demonstrates it.

Despite being one of the UK and Europe’s top smo...

Brand Identity – 3 Trademark Lessons From The Beer And Microbrewery Industries case studies

September 11, 2015

Brand identity is an essential component of any business. Put simply, the name of your brand is the first point of communication for your business to your target market. It is a vehicle for the associations related to your p...

Brand Planning – A Lesson Learned From A Golden Bear case studies

October 9, 2015

For companies, brand planning is an important aspect in brand execution. As far as we know, the best brands are also the best planned brands including the legal side. Lindt, the Swiss chocolatier, emerged victorious in a long-s...

What JK Rowling Needed To Know About Intellectual Property law case studies

December 19, 2016

JK Rowling is now a successful writer with one of the most valuable brands. Initially, when she sent her first manuscript to publishers, she was turned down by more than 12 of them before Bloomsbury, a publishing house in Lon...

How Agencies Can Protect Their Clients When Branding And New Identity Creation case studies

March 7, 2018

While every agency understands how to use the creative process to create a brand name, few understand the legal implications of choosing one name over another.

Turning an idea into a business involves creating intangible element...

Zumba: Anatomy Of A Successful Brand case studies

February 22, 2019

Zumba is a dance fitness program that has taken the world by storm.

It has become many people’s favoured way of getting fit with as many as 14 million taking weekly Zumba classes, meaning that it has become one of the bigges...

Battle of the Bands case studies

November 26, 2013

Trademarks can be one of the most significant of IP rights as a notable case involving the band Wishbone Ash demonstrates.

The band was popular in the 1970s, and as often happens with bands, members came and went, so that ev...

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