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Usernames On Social Media – The Power Of Trademarks trademarks
August 3, 2015

If you have trademarked your brand name, it can be disconcerting to find that someone else beat you to it and registered it on a social media site.

The latest dispute to erupt on this question involves Instagram where Kalamazoo...

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Trademark Search – Minimizing The Dangers Of Having Similar Names To Your Competitors brand naming
August 26, 2015

Trademark search is designed to help minimize the dangers of choosing names for your business, brand, product, or service, which are similar to those of your competitors and which might land you in an expensive intellec...

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Brand Identity – 3 Trademark Lessons From The Beer And Microbrewery Industries case studies
September 11, 2015

Brand identity is an essential component of any business. Put simply, the name of your brand is the first point of communication for your business to your target market. It is a vehicle for the associations related to your p...

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Brand Planning – A Lesson Learned From A Golden Bear case studies
October 9, 2015

For companies, brand planning is an important aspect in brand execution. As far as we know, the best brands are also the best planned brands including the legal side. In a recent turn of events Lindt, the Swiss chocolatier, has...

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Intellectual Property In The Digital Economy intellectual property
July 4, 2016

As an IP lawyer, I am well aware of how little intellectual property is understood in entrepreneurship circles. Even MBA courses barely address the topic. Yet the digital economy has many implications on the relevance of Intellect...

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The Pitch Process – How Much Should You Reveal? trademarks
September 23, 2016

It can be difficult to know how much to reveal about your business during the pitch process. If you’re pitching in a public forum, should you risk giving your original ideas away? Is the exposure and possible investment fund...

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How You Can Increase the Value of Your Business Without Increasing Turnover! trademarks
November 30, 2016

Whatever stage your business is at – and particularly if you are at a growth stage or thinking about exit – you will be looking to add value to your business and to promote its success. Contrary to popular belief, the tra...

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What is Intellectual Property and Why Does it Matter to You? intellectual property
December 13, 2016

Every business will have intellectual property to protect, although the actions to take will be very different depending on the business and the intellectual property involved.

Say you’ve invented some innovative way to solv...

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What JK Rowling Needed To Know About Intellectual Property law case studies
December 19, 2016

JK Rowling is now a successful writer with one of the most valuable brands. It’s taken her just 21 years to get there. Initially, when she sent her first manuscript to publishers, she was turned down by more than 12 of them b...

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What is a trademark and how to register yours correctly trademarks
January 25, 2017

What are trademarks?

Trade marks identify your products and services so that customers may find the products and services they like and avoid those they didn’t enjoy. If consumers have had a good experience with a business, o...

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Trademark protection in China international trademarks
March 20, 2017

While the Chinese system of trademark registration shares many common elements with the European regime there are subtle differences that present a trap for the unwary.

Even Donald Trump had a long standing battle with a Chines...

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Why Most Businesses Fail at Legally Protecting Themselves! trademarks
August 7, 2017

While SMEs are increasingly aware of the importance of intellectual property only a fraction of business owners are getting the right IP protection

That’s because IP is a complex subject, and business owners often don’t have a ...

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