Apr 24, 2026

The recent decision involving Cambridge University and a local rowing business is a clear example of the importance of understanding the legal principles underpinning naming.

When choosing your business name, it’s not just about creati...

Mar 27, 2026

Tesla has just made a mistake we commonly see in business. It went public with a new name before securing the rights to it and is now suffering the consequences.

This is surprising given Tesla’s size and standing. It’s more understanda...

Feb 27, 2026

Trademark enforcement is essential to maintaining and strengthening a brand.

It’s necessary to challenge third parties who infringe or otherwise trespass on your rights. So, taking action against copycats or lookalikes is the way to ma...

Jan 30, 2026

Imagine how much easier it would be if you could launch your start up with a name that’s already well known.

That’s exactly what Operation Bluebird, a U.S. startup, is hoping to do. The company is intending to launch its social network...

Dec 19, 2025

Thinking about the year ahead, it is worth highlighting a recent court decision that demonstrates the importance of brand owners taking the right actions to protect the distinctiveness of their brands.

In a recent case, a competitor wa...

Nov 27, 2025

The “use it or lose it” principle applies to trademarks in all countries.

The rationale behind the principle is to make names available for others to secure after five years of registration unless the owners of those registrations are ...

Oct 31, 2025

A trade mark (“TM”) is the single most important Intellectual Property asset of a business. So, it needs to be well looked after.

When you apply to register a UK TM the application is examined for registrability by the UKIPO Examiner. ...

Sep 26, 2025

Any business, product or service that evokes positive emotions and trust in us is invariably recognised by its name.

So, the name is the primary way we associate a brand. It’s therefore an important asset to prioritise protecting if yo...

Aug 1, 2025

Tesla is planning to bring their self-driving software to Europe to turn things around following their biggest sales slump in over a decade according to the BBC.

It sounds like a smart move: make cars cheaper, sell more of them, and kee...

May 23, 2025

Before warning about a new type of ambulance chasing that is worrying businesses, please note our change of address to 24 Laton Road Hastings East Sussex TN34 2ES.

In the last year we’ve been contacted by numerous clients who received ...

Dec 5, 2024

“If this company were to split up, I would give you the property, plant and equipment and I would take the brands and the trademarks and I would fare better than you.”

So said John Stuart, CEO of Quaker Oats for over 30 years illustrati...

Nov 1, 2024

A trademark is a powerful asset for any brand. However, this valuable protection comes with responsibilities, so that if you don’t use the mark in the way required by the law, you stand to lose it.

This is the approach of the law becaus...