Let’s begin by considering the terminology as it’s all too common when it comes to brands to find people have different meanings in mind. I’ll then explain the role of trademarks and why and how to be strategic with them.

It is generally accepted that what makes an asset valuable, whether it is a digital or physical one, or any type of intellectual property such as a patent, trade secret, trademark, copyright or design, is based on answers to que

The internet has radically changed the rules for most industries, be it news, music, PR, retail or any other you may care to think about. That’s not surprising given the rapid pace of technological development the internet has spa

Back in 2011 when I began writing my book Legally Branded I realised that despite spending years focused on brand protection, I didn’t really know what the word ‘brand’ meant and what was involved to create one.

Having joined BN

It probably won’t come as much of a surprise that Glassdoor recently announced that Google is the number 1 place to work in the UK. Google has built up a reputation for treating their employees exceptionally well, but they also

For some time I’ve been looking forward to the regulatory changes in the solicitors market that were finally introduced in November 2019. The new regulations support solicitors to provide services through new entities, to wor

Building a strong brand means starting with a clear vision of where you want your brand to go. This was the key takeaway when Shireen Smith invited Daniel Priestley, owner of Dent and author of Oversubscribed: How To Get Peopl...

The 7 Costly Mistakes People Make When Turning their Big Idea into a Business, or when Branding or Rebranding Anything

The name is a key part of your brand identity. It’s possibly the most important decision you will ever mak

In my post last week, I mentioned that Intellectual Property (IP) has an image problem and might need a rebrand.

There are lots of reasons I think IP has an image problem. For example, a marketer friend once advised me to rem

As trademarks give their owners a monopoly right to identify their products or services an important caveat about them is that they must be distinctive.

A generic identifier such as the colour yellow for Cheerios or a name t

As we head towards 2019 I want to do a deep dive into differentiation, specifically what’s involved to differentiate a service business.

I’ll start by looking at law firm differentiation today  and will discuss other service