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Why Strategy Requires An IP First Approach

This week has been hectic as we moved the Azrights website from WordPress to Kajabi.

Our redirects are not all working as expected although they’re gradually working better so maybe it just needs time to refresh the cache. In the meantime,...

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How Lacoste Lost Its Crocodile Trademark

Last week’s newsletter How to avoid the biggest brand management mistakes, highlighted that the role of our business name and signs like logos, taglines, characters, or sounds is to enable buyers to recognise that it’s us.

Symbols like...

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The Role of Brand Names in Business
March 23, 2022

Understanding the legal rules around names is important because they’re the single most valuable intellectual property asset a successful business builds. ‌  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌...

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Stop Assuming Your Customer is A Big Sophisticated Brand

January 1, 2021

Happy New Year. I love January, new beginnings, fresh starts and all that, don’t you? For reasons that will become apparent I’ve decided to call this episode Stop Assuming Your Customer is A Big Sophisticated Brand...

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Genericity โ€“ What We Can Learn About How to Name a Brand

Genericity is a problem that no brand wants, however much people may think it must be flattering for Google that people use its brand name as a verb. Saying will ‘google’ something or that are ‘googling’ something is...

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How to Avoid the Biggest Brand management Mistakes

Apple and MacDonalds are household brands that have lost their EU trademarks in recent years, meaning that third parties may now freely use ‘Think Different’ and Big Mac in the EU.

The reason the marks were lost is that the companies...

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Should Lawyers Offer A Brand Creation Service?
May 3, 2022

Though many important decisions people make when creating a new brand identity are intellectual property decisions, IP lawyers are rarely involved in the naming and brand creation process. 

As a trademark lawyer, I began to ask...

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Understanding Customer Needs โ€“ What Business Are You Really In?
May 29, 2020

Understanding customer needs is at the heart of business success.

During these weird times of lockdown and social distancing, many business owners are pivoting to online solutions. We are certainly being approached by people with...

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Why Iโ€™ve Set Up A Second Business And Expect To Crush It As An Olderpreneur
November 30, 2018

According to this Institute of Directors report a growing number of people are starting their own businesses in later life. In their article, Over-50s are the new business start-up generation, the Financial...

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What Happens if You Donโ€™t Secure Copyright From Designers, Developers and Others Before Engaging Them to do Work
February 14, 2020

The 7 Costly Mistakes People Make When Turning their Big Idea into a Business, or when Branding or Rebranding Anything

During branding, designs will be created for your brand, including your logo.

You should not enter into...

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What not to do if your trade mark is becoming generic
February 11, 2009
 
A mini-laptop or a netbook?

IP lawyers always become excited when they find an example of a trade mark in danger of becoming generic.  The case in point is the trade mark for NETBOOK, pointed out in this blog...

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Why Trademark? Essential Thinking Inspired by The Road Less Stupid
June 26, 2020

In the book, “The Road Less Stupid: Advice from the Chairman of the Board” Keith J. Cunningham describes how smart people do dumb things. Business is an intellectual sport, yet many entrepreneurs and business owners...

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