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Should The UK Be More Like The USA?

Some people were concerned to learn from my article An Expensive Lesson in Trademark Law that trademark registrations can be cancelled. It made for a sense of insecurity because what if their own registrations rest on shaky foundations?

A system...

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Why Is Intellectual Property Important In Marketing?

To understand why intellectual property is important in marketing consider that marketing is about helping ideas to stand out and spread.

Its objective is to attract an audience to a company’s products or services. They should perceive value...

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An Expensive Lesson in Trademark Law

There are lessons from the recent BBC report about a chicken shop owner in Manchester who lost a trademark dispute against Tesla. 

Mr Ali trademarked the name ‘Tesla Chicken & Pizza’ in 2020. So in 2021 the IPO...

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Building A Business For Your Future

It’s so important to have a business that enables us to live the life we want. Otherwise, we risk living someone else’s dream as Vanessa Lau recounts in this video. She built a 7-figure business as an influencer and quit because...

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Shaping Brand Identity: Lessons from Valentine's Day

Chocolate is a popular gift on Valentine’s day.

Did you know Cadburys was the first company to package “eating chocolates” as Valentine’s day gifts in the 1860s?

It missed the opportunity to manage competition by applying...

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A Trademark Mistake I Myself Made

Today, I’ll let you in on a mistake I made early on in my business. It highlights an overlooked aspect of trademarks to be aware of.

When I started my law firm I hadn’t worked in private practice since qualifying as a solicitor. The...

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Don't Miss Out On Securing Your Name.com

The way to secure the .com of a name you’re choosing, is to have a good process. 

You want to keep a record of names you consider and shortlist. Otherwise, you'll get frustrated with the whole exercise.

Ensure a .com of a name that was...

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Louis Vuitton A Trademark Bully?

The BBC reported on a case where Louis Vuitton opposed an application to register LV Bespoke.   

The case led to discussions on social media effectively arguing that famous brands that challenge a small business' use of a...

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Securing Your Business' Future

What is your ultimate aspiration in business? How will you achieve those aims? And how do you know when to act on information you glean on social media or via podcasts, or books?  

People have assumptions around trademarks and names...

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Are Welcome Gifts or Swag Effective?

A focus on delighting customers has led to the rise of welcome gifts or swag from businesses. But is this approach really effective?

Even a thoughtful and useful gift is unlikely to increase customer loyalty and satisfaction. After all customer...

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Should We Focus on Wowing Customers?

My recent experience of the Zoe health app has left me wondering what fast-growing businesses need to do to deliver a better customer experience.

I got off to a bad start with the app because their glucose monitor didn’t work and the app...

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What's Involved To Be A 'Brand'?

If you're an entrepreneur, you know that building a brand involves more than just launching a product or service.  

It takes time to be a 'brand' because you need to first build widespread awareness among your target...

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