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How To Start a Podcast For Your Business
May 22, 2020

Podcasting is the next marketing frontier. The shift to mobile and people’s lack of time are two reasons why podcasts are increasingly popular. We may all be too busy to sit down to read a book, but it’s easy enough to...

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How to Promote Your Business on Social Media – My Trials and Tribulations
July 10, 2020

Over the last few years, I have really enjoyed creating content to share my thoughts about brands and IP because that is how I refine my thinking and develop new ideas. In the process, I have come up with a framework that moves...

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How to Move Beyond Your Job Role To Trusted Adviser
March 18, 2022

Lawyers are a profession that are increasingly challenged to identify their distinctive skills and talents, and the capabilities they possess that cannot be readily replaced by advanced systems or by less costly workers supported...

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How to Get What You Want and Need Out of Branding
October 11, 2020

Before choosing someone to work with on your brand, it’s important to be clear what you want from brand and branding.

If you believe a brand is essentially a logo, then visual design will be all you want and expect from...

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How to Develop a Brand Strategy in the Face of this Corona Virus
April 10, 2020

Business has changed radically since Milton Freidman wrote in Capitalism and Freedom (1962) that there is “one and only one social responsibility of business – to use its resources and engage in activities...

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How to Design Your Brand
April 17, 2020

The silo approach to branding whereby creatives produce brand designs and names without any reference to Intellectual Property lawyers, while IP lawyers protect IP that they’ve had no part in advising upon, does not give...

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How to Decide on a Niche to Focus on in Your Business
June 19, 2020

In my podcast Brand Tuned, Successful Brand, Successful Business, Ronnie Fox discussed how focusing on the right niche led to success in his long and illustrious career.

He mentioned that he decided to specialise in a...

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How to Decide If A Name Is Too Risky For Your Business
June 15, 2022

Match Group successfully challenged the Muslim dating app, Muzmatch’s, trade mark registrations in the EU and the U.K. And in the latest development of the dispute the High Court ruled that Muzmatch has unfairly benefited...

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How to Consider What Your Purpose is
October 4, 2020

Business has changed radically since 1962 when Milton Freidman wrote in Capitalism and Freedom, that there is “one and only one social responsibility of business – to use its resources and engage in...

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How To Brand Using Trademarks Strategically
October 18, 2021

Let’s begin by considering the terminology as it’s all too common when it comes to brands to find people have different meanings in mind. I’ll then explain the role of trademarks and why and how to be...

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How to Add Value To Your Business Using the Right Brand and IP Strategy
April 26, 2020

It is generally accepted that what makes an asset valuable, whether it is a digital or physical one, or any type of intellectual property such as a patent, trade secret, trademark, copyright or design, is based on answers to...

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How Not to Brand Your Business in the 21st century
June 5, 2020

The internet has radically changed the rules for most industries, be it news, music, PR, retail or any other you may care to think about. That’s not surprising given the rapid pace of technological development the internet...

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