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Service Pricing Approach

When I first started in business, I copied the way trademark work is priced in the industry.

I don’t think it’s very effective. For example, as you quote a price per ‘class’, you have to let prospects know...

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The Need for Business Vision

My vision of the A-Z of IP rights under one roof changed when it became commonplace.

As I’d witnessed small businesses suffer due to their own, and their branding advisers’ lack of understanding of IP my vision became one of changing...

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Why Start With A Tight Niche

When I started in business 20 years ago, I really didn’t understand the concept of niching.

I believed I was niche enough in opting to be an intellectual property law firm, rather than a general business and commercial law firm.

Indeed, I...

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Getting Ready for 2024

As we head towards 2024 I’d like to share with you how I set my objectives for the coming year, because I think it might be useful to you.

A few months ago I read Tara Swart’s book, The Source, and was inspired to reassess my...

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Can You Trademark Something That's AI Generated?

Can you trademark something that’s AI generated, is a question a designer asked me recently.

He believed it wouldn’t be possible to trademark something AI generated because it wouldn’t have been created by a human.

However, he...

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What Is Joined-up Business Design?

What does it mean to provide a joined-up business design or branding service?

A joined-up service involves considering brand protection as an intrinsic part of creative decision making, such as when choosing a business’ name and visual...

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Why I've Stopped Using The Phone

As the telephone has increasingly become redundant in my business, we no longer answer it. 

While we used to have a real answering service whereby someone personally answered the phone and would then send me a message to progress the call, I...

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Profit from your IP: invitation to event

If you’re rebranding or embarking on a thrilling new project, or just rethinking your business and brand strategy, you may want to attend the talk I’m giving on Zoom next Friday 1st December at 1pm UK time.

Profit From Your IP - ...

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Want to Make a Ā£million+ or Start a Movement?

Whether you want to start a movement or to make a £million+, there’s a predictable process to follow to profit from your IP and achieve your objectives.

The newsletter is short this week because I’ve been busy writing a new...

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Is Your Choice of Name Sound?

Names involve a variety of traps for the unwary. – be it the type of name that should be used, or the searches needed to establish availability.

Given that everything we do in business involves raising awareness of our name, and that the...

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Why Strategy Requires An IP First Approach

This week has been hectic as we moved the Azrights website from WordPress to Kajabi.

Our redirects are not all working as expected although they’re gradually working better so maybe it just needs time to refresh the cache. In the meantime,...

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How Lacoste Lost Its Crocodile Trademark

Last week’s newsletter How to avoid the biggest brand management mistakes, highlighted that the role of our business name and signs like logos, taglines, characters, or sounds is to enable buyers to recognise that it’s us.

Symbols like...

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