In the lead up to the Christmas and new year season, most of us are accustomed to seeing television advertisements featuring well-known actors and personalities endorsing a range of luxury products such as perfumes and watche...

IP is quite straightforward when you understand the fundamentals. Get them right in your business and you can build the business on solid foundations long term.

I suggest you start by reviewing what intellectual property mea...

Your brand name should be a “barrier to entry” – protecting you against the threats that competitors potentially present. Just as patenting an invention gives you a monopoly right over your invention and acts as a barrier to e...

If you’re considering a rebrand or are setting up a new venture start by taking this post on board as it could help you avoid many mistakes people commonly make.

That’s because society hasn’t yet caught up with the huge chan...

Unless a business has intellectual property protecting its

Intellectual Property (IP) has an image problem. This may be why its relevance to branding is often misunderstood. If you want to create a winning brand name or are embarking on a branding exercise focus on the intersection be...

Eureka! You have hit on an idea that you believe is a spectacular business idea.

Or you have joined the league of inventors with one breathtaking invention of your own. You can hardly wait to launch it and let everybody know ...

The Second Costly Mistake people make is to assume “brand” means a logo or other visual design.

Due to the widespread confusion about branding: what it is, and what you need to do to get a brand, people tend to start by getti...