It is generally accepted that what makes an asset valuable, whether it is a digital or physical one, or any type of intellectual property such as a patent, trade secret, trademark, copyright or design, is based on answers to...
The internet has radically changed the rules for most industries, be it news, music, PR, retail or any other you may care to think about. That’s not surprising given the rapid pace of technological development the internet...
Back in 2011 when I began writing my book Legally Branded I realised that despite spending years focused on brand protection, I didn’t really know what the word ‘brand’ meant and what was involved to...
It probably won’t come as much of a surprise that Glassdoor recently announced that Google is the number 1 place to work in the UK. Google has built up a reputation for treating their employees exceptionally well,...
For some time I’ve been looking forward to the regulatory changes in the solicitors market that were finally introduced in November 2019. The new regulations support solicitors to provide services through new...
Building a strong brand means starting with a clear vision of where you want your brand to go. This was the key takeaway when Shireen Smith invited Daniel Priestley, owner of Dent and author of Oversubscribed: How To Get...
The 7 Costly Mistakes People Make When Turning their Big Idea into a Business, or when Branding or Rebranding Anything
The name is a key part of your brand identity. It’s possibly the most important decision you will ever...
In my post last week, I mentioned that Intellectual Property (IP) has an image problem and might need a rebrand.
There are lots of reasons I think IP has an image problem. For example, a marketer friend once advised me to...
As trademarks give their owners a monopoly right to identify their products or services an important caveat about them is that they must be distinctive.
A generic identifier such as the colour yellow for Cheerios or a name...
Intangibles such as the distinctive assets that you create for your brand identity, or during promotional campaigns are important to being noticed and remembered by buyers.
Daniel Kahneman, who wrote the book ...
As we head towards 2019 I want to do a deep dive into differentiation, specifically what’s involved to differentiate a service business.
I’ll start by looking at law firm differentiation today and will...
Like many people, I was chugging along aware of the Coronavirus, yet organising an event for the end of March, and arranging meetings in London. Then suddenly on 12th March, the news got through to me. I could see the writing on...
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