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Colour Trademarks: What you Need to Know
November 3, 2021

The difficulty with colour as a brand identifier is that there is no interim legal protection available to rely on as you build up recognition. You may remember from a previous blog post that Coca Cola had design protection of...

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Central Role of IP and Marketing in Business Design
June 7, 2022

Most people assume intellectual property is primarily a distress purchase. This is one of the many misconceptions about IP that I’ve noticed since starting my business in 2004.

It frustrates me that people turn to me when...

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Building a Business to Exit
July 31, 2020

People often have a vague idea that they will grow their business and sell it one day, or perhaps they start out with a specific plan to exit within 5 or 6 years.

This is rarely thought through in detail as there is a dearth of...

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Business Planning – Becoming a Company of One
March 10, 2022

If there is anything you’re doing which isn’t succeeding in the way you’d like, remember that there is no such thing as an overnight success.

In my case, I wish my podcast had more than 10,000 downloads, but...

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Brexit and Trademarks
November 30, 2020

The transition period allowed for by the EU Withdrawal Bill ends on 31 December 2020 so that on 1 January 2021 the UK will no longer be part of the EU.

The impact of Brexit will soon be felt in every sphere of our lives in...

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Brands: Trade Marks and Domain Names Chapter 1 of Book: Why Web 2.0 Brand Protection Requires Online Brand Promotion
December 1, 2009

When I wrote the introduction to my proposed new book in early November Why Web 2.0 Brand Protection Requires Online Brand Promotion, I hoped to publish this chapter shortly afterwards.  Needless to say, life got in...

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Brands Staying Relevant at a Time of Deep Crisis
March 27, 2020

Following my blog last week about what the Coronavirus situation might look like by June, I want to say a few words about how your brand can stay relevant to customers in the increasingly unstable and changeable world we are...

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Branding Services – Two Noteworthy Issues
September 14, 2020

Having spent the last few years immersing myself in books about brands and branding, listening to podcasts and audio books, writing and broadcasting on the subject and offering introductory courses on branding, I’ve...

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Brand Identifiers are Key to Managing Competition
October 27, 2021

The brand name and codes play an important role in the management of competition.

Inevitably competitors will try to capture some of the market shares of any brand that discovers a lucrative market opportunity. They copy...

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Protecting Ideas – Focus on Business Process Patents

January 4, 2008

Ideas lead to inventions, new art forms, novel business concepts, new designs and much more. One of the most frequently asked questions we receive concerns how to protect ideas.

There is no single answer to explain how best to...

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Click and Deliver! Your Money or Your Name!

January 10, 2008

There is a tendency to label anyone who is in the business of making money out of domain names a cybersquatter, and in the process to regard them as guilty of fast practice verging on the fraudulent. But is it appropriate to...

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Charities and Trade Marks – Names and Brands

January 27, 2008

For an audio version of this article, or if you want to listen on the move, download the MP3 here. For the full text, continue reading.

Whether a charity is a household name or an innovative start-up, like any ordinary...

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