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How Brands Grow – A book by Byron Sharp
June 12, 2020

Back in 2011 when I began writing my book Legally Branded I realised that despite spending years focused on brand protection, I didn’t really know what the word ‘brand’ meant and what was involved to...

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How Anglian Water Became the UK’s Best Place to Work
March 13, 2020

It probably won’t come as much of a surprise that Glassdoor recently announced that Google is the number 1 place to work in the UK. Google has built up a reputation for treating their employees exceptionally well,...

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Exciting News at Azrights
February 27, 2020

For some time I’ve been looking forward to the regulatory changes in the solicitors market that were finally introduced in November 2019. The new regulations support solicitors to provide services through new...

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Every Successful Business Starts With Successful Branding
October 17, 2020

Building a strong brand means starting with a clear vision of where you want your brand to go. This was the key takeaway when Shireen Smith invited Daniel Priestley, owner of Dent and author of Oversubscribed: How To Get...

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Don’t Choose Names Without Involving a Trademark Lawyer Who “gets” Branding
February 9, 2020

The 7 Costly Mistakes People Make When Turning their Big Idea into a Business, or when Branding or Rebranding Anything

The name is a key part of your brand identity. It’s possibly the most important decision you will ever...

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Does Intellectual Property (IP) Need a Rebrand?
January 29, 2021

In my post last week, I mentioned that Intellectual Property (IP) has an image problem and might need a rebrand.

There are lots of reasons I think IP has an image problem. For example, a marketer friend once advised me to...

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Distinctiveness in Trademark Law
November 17, 2021

As trademarks give their owners a monopoly right to identify their products or services an important caveat about them is that they must be distinctive.

A generic identifier such as the colour yellow for Cheerios or a name...

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Distinctive Brand Assets
December 11, 2020

Intangibles such as the distinctive assets that you create for your brand identity, or during promotional campaigns are important to being noticed and remembered by buyers.

Daniel Kahneman, who wrote the book ...

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Differentiating a Service Business – Part 1
December 21, 2018

As we head towards 2019 I want to do a deep dive into differentiation, specifically what’s involved to differentiate a service business.

I’ll start by looking at law firm differentiation today  and will...

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Coronavirus – What Might the Coronavirus Situation Look Like in UK by June
March 20, 2020

Like many people, I was chugging along aware of the Coronavirus, yet organising an event for the end of March, and arranging meetings in London. Then suddenly on 12th March, the news got through to me. I could see the writing on...

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Colour Trademarks: What you Need to Know
November 3, 2021

The difficulty with colour as a brand identifier is that there is no interim legal protection available to rely on as you build up recognition. You may remember from a previous blog post that Coca Cola had design protection of...

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Central Role of IP and Marketing in Business Design
June 7, 2022

Most people assume intellectual property is primarily a distress purchase. This is one of the many misconceptions about IP that I’ve noticed since starting my business in 2004.

It frustrates me that people turn to me when...

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