The difficulty with colour as a brand identifier is that there is no interim legal protection available to rely on as you build up recognition. You may remember from a previous blog post that Coca Cola had design protection of...
Most people assume intellectual property is primarily a distress purchase. This is one of the many misconceptions about IP that I’ve noticed since starting my business in 2004.
It frustrates me that people turn to me when...
If there is anything you’re doing which isn’t succeeding in the way you’d like, remember that there is no such thing as an overnight success.
In my case, I wish my podcast had more than 10,000 downloads, but...
People often have a vague idea that they will grow their business and sell it one day, or perhaps they start out with a specific plan to exit within 5 or 6 years.
This is rarely thought through in detail as there is a dearth of...
The transition period allowed for by the EU Withdrawal Bill ends on 31 December 2020 so that on 1 January 2021 the UK will no longer be part of the EU.
The impact of Brexit will soon be felt in every sphere of our lives in...
When I wrote the introduction to my proposed new book in early November Why Web 2.0 Brand Protection Requires Online Brand Promotion, I hoped to publish this chapter shortly afterwards. Needless to say, life got in...
Following my blog last week about what the Coronavirus situation might look like by June, I want to say a few words about how your brand can stay relevant to customers in the increasingly unstable and changeable world we are...
Having spent the last few years immersing myself in books about brands and branding, listening to podcasts and audio books, writing and broadcasting on the subject and offering introductory courses on branding, I’ve...
The brand name and codes play an important role in the management of competition.
Inevitably competitors will try to capture some of the market shares of any brand that discovers a lucrative market opportunity. They copy...
January 4, 2008
Ideas lead to inventions, new art forms, novel business concepts, new designs and much more. One of the most frequently asked questions we receive concerns how to protect ideas.
There is no single answer to explain how best to...
January 10, 2008
There is a tendency to label anyone who is in the business of making money out of domain names a cybersquatter, and in the process to regard them as guilty of fast practice verging on the fraudulent. But is it appropriate to...
January 27, 2008
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Whether a charity is a household name or an innovative start-up, like any ordinary...
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