Genericity is a problem that no brand wants, however much people may think it must be flattering for Google that people use its brand name as a verb. Saying will âgoogleâ something or that are âgooglingâ something is damaging to Googleâs trademark.
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Apple and MacDonalds are household brands that have lost their EU trademarks in recent years, meaning that third parties may now freely use âThink Differentâ and Big Mac in the EU.
The reason the marks were lost is that the companies were unable to ...
The 7 Costly Mistakes People Make When Turning their Big Idea into a Business, or when Branding or Rebranding Anything
During branding, designs will be created for your brand, including your logo.
You should not enter into
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In the book, âThe Road Less Stupid: Advice from the Chairman of the Boardâ Keith J. Cunningham describes how smart people do dumb things. Business is an intellectual sport, yet many entrepreneurs and business owners cause themsel
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The 7 Costly Mistakes People Make When Turning their Big Idea into a Business, or when Branding or Rebranding Anything
Since a brand gives your idea or product identity, not registering it as a trademark leaves you wide open
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Why would you want to trademark a colour given that colour is difficult to trademark, and is part and parcel of every visual identity, even those that opt for black and white? It is rare to hear of someone having to r
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Although Interbrandâs â10 most common naming mistakesâ article is featured by Google as a top resource, it is more about getting the reader to think that naming is too difficult to do, so theyâll engage a specialist branding agenc
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The 7 Costly Mistakes People Make When Turning their Big Idea into a Business, or when Branding or Rebranding Anything
Did you know that choosing a name is an important IP decision? The name is one of the most valuable assets
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We usually associate brands with companies and products â particularly with big household names like Apple or Microsoft Word. But nowadays, anything can be a brand. Even as an individual, you have a personal brand. How should y
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We usually associate brands with companies and products â particularly with big household names like Apple or Microsoft Word. But nowadays, anything can be a brand. Even as an individual, you have a personal brand. How should you d
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Jenni Romaniuk, in her book, Building Distinctive Brand Assets researched the extent to which various types of brand assets can substitute for the brand name once a brand becomes sufficiently well-known.
The assets Jenni Rom
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Non-conventional trademarks offer a way to protect the look and feel of a brand.
Although individual components of a brand, such as its colour can be difficult to protect, something I will discuss in a follow up post in the f
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