The 7 Costly Mistakes People Make When Turning their Big Idea into a Business, or when Branding or Rebranding Anything
Since a brand gives your idea or product identity, not registering it as a trademark leaves you wide open.
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World IP day is on April 26. Every year the IP industry, led by the World Intellectual Property Office (WIPO) celebrates the day by raising awareness of the vital role IP rights in innovation and creativity.
World IP Day 2021...
Before I begin this week’s blog, it is important to point out that no two successful businesses have identical stories. Each will have faced their own unique challenges, and their founders will have taken their own paths....
Why would you want to trademark a colour given that colour is difficult to trademark, and is part and parcel of every visual identity, even those that opt for black and white? It is rare to hear of someone having to...
Although Interbrand’s ‘10 most common naming mistakes’ article is featured by Google as a top resource, it is more about getting the reader to think that naming is too difficult to do, so they’ll engage a...
The 7 Costly Mistakes People Make When Turning their Big Idea into a Business, or when Branding or Rebranding Anything
Did you know that choosing a name is an important IP decision? The name is one of the most valuable assets...
We usually associate brands with companies and products – particularly with big household names like Apple or Microsoft Word. But nowadays, anything can be a brand. Even as an individual, you have a personal brand. How...
We usually associate brands with companies and products – particularly with big household names like Apple or Microsoft Word. But nowadays, anything can be a brand. Even as an individual, you have a personal brand. How should...
Jenni Romaniuk, in her book, Building Distinctive Brand Assets researched the extent to which various types of brand assets can substitute for the brand name once a brand becomes sufficiently well-known.
The assets...
In my blog Should you Develop Your Personal Brand? I argued that it is indeed very important to do so, and that it’s not enough to just focus on building the business brand.
The world has changed, and nowadays the...
Non-conventional trademarks offer a way to protect the look and feel of a brand.
Although individual components of a brand, such as its colour can be difficult to protect, something I will discuss in a follow up post in the...
New book launch by IP Lawyer Shireen Smith
“In spite of the UK being recognised as the most advanced adopter of online retail and the digital economy, with creative industries exports worth £17.3bn, there is a...
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