Understanding customer needs is at the heart of business success.
During these weird times of lockdown and social distancing, many business owners are pivoting to online solutions. We are certainly being approached by people with
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According to thisĀ Institute of Directors reportĀ a growing number of people are starting their own businesses in later life. In their article, Over-50s are the new business start-up generation, theĀ Financial TimesĀ has very enc
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The 7 Costly Mistakes People Make When Turning their Big Idea into a Business, or when Branding or Rebranding Anything
During branding, designs will be created for your brand, including your logo.
You should not enter into
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IP lawyers always become excited when they find an example of a trade mark in danger of becoming generic.Ā The case in point is the trade mark for NETBOOK, pointed out in thisĀ blog post.Ā NETBO
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In the book, āThe Road Less Stupid: Advice from the Chairman of the Boardā Keith J. Cunningham describes how smart people do dumb things. Business is an intellectual sport, yet many entrepreneurs and business owners cause themsel
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The 7 Costly Mistakes People Make When Turning their Big Idea into a Business, or when Branding or Rebranding Anything
Since a brand gives your idea or product identity, not registering it as a trademark leaves you wide open
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World IP day is on April 26. Every year the IP industry, led by the World Intellectual Property Office (WIPO) celebrates the day by raising awareness of the vital role IP rights in innovation and creativity.
World IP Day 2021 s
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Before I begin this weekās blog, it is important to point out that no two successful businesses have identical stories. Each will have faced their own unique challenges, and their founders will have taken their own paths.
Wit
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Why would you want to trademark a colour given that colour is difficult to trademark, and is part and parcel of every visual identity, even those that opt for black and white? It is rare to hear of someone having to r
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Although Interbrandās ā10 most common naming mistakesā article is featured by Google as a top resource, it is more about getting the reader to think that naming is too difficult to do, so theyāll engage a specialist branding agenc
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The 7 Costly Mistakes People Make When Turning their Big Idea into a Business, or when Branding or Rebranding Anything
Did you know that choosing a name is an important IP decision? The name is one of the most valuable assets
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We usually associate brands with companies and products ā particularly with big household names like Apple or Microsoft Word. But nowadays, anything can be a brand. Even as an individual, you have a personal brand. How should y
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