Letās begin by considering the terminology as itās all too common when it comes to brands to find people have different meanings in mind. Iāll then explain the role of trademarks and why and how to be strategic with them.
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It is generally accepted that what makes an asset valuable, whether it is a digital or physical one, or any type of intellectual property such as a patent, trade secret, trademark, copyright or design, is based on answers to que
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The internet has radically changed the rules for most industries, be it news, music, PR, retail or any other you may care to think about. Thatās not surprising given the rapid pace of technological development the internet has spa
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Back in 2011 when I began writing my bookĀ Legally BrandedĀ I realised that despite spending years focused on brand protection, I didnāt really know what the word ābrandā meant and what was involved to create one.
Having joined BN
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Building a strong brand means starting with a clear vision of where you want your brand to go. This was the key takeaway when Shireen Smith invited Daniel Priestley, owner of Dent and author ofĀ Oversubscribed: How To Get Peopl...
The 7 Costly Mistakes People Make When Turning their Big Idea into a Business, or when Branding or Rebranding Anything
The name is a key part of your brand identity. Itās possibly the most important decision you will ever mak
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In my post last week, I mentioned that Intellectual Property (IP) has an image problem and might need a rebrand.
There are lots of reasons I think IP has an image problem. For example, a marketer friend once advised me to rem
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As trademarks give their owners a monopoly right to identify their products or services an important caveat about them is that they must be distinctive.
A generic identifier such as the colour yellow for Cheerios or a name t
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Intangibles such as the distinctive assets that you create for your brand identity, or during promotional campaigns are important to being noticed and remembered by buyers.
Daniel Kahneman, who wrote the bookĀ Thinkin...
The difficulty with colour as a brand identifier is that there is no interim legal protection available to rely on as you build up recognition. You may remember from a previous blog post that Coca Cola had design protection of
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Most people assume intellectual property is primarily a distress purchase. This is one of the many misconceptions about IP that Iāve noticed since starting my business in 2004.
It frustrates me that people turn to me when theyāre
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The transition period allowed for by the EU Withdrawal Bill ends on 31 December 2020 so that on 1 January 2021 the UK will no longer be part of the EU.
The UK left the EU on 1 January 2021, bringing to an end the tra...
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