If you're an entrepreneur, you know that building a brand involves more than just launching a product or service. Â
It takes time to be a 'brand' because you need to first build widespread awareness among your target consumers that you exist. Â
If ...
Can you trademark something thatâs AI generated, is a question a designer asked me recently.
He believed it wouldnât be possible to trademark something AI generated because it wouldnât have been created by a human.
However, he was confusing copyrig...
What does it mean to provide a joined-up business design or branding service?
A joined-up service involves considering brand protection as an intrinsic part of creative decision making, such as when choosing a businessâ name and visual identity.
Wh...
Nov 10, 2023
Names involve a variety of traps for the unwary. â be it the type of name that should be used, or the searches needed to establish availability.
Given that everything we do in business involves raising awareness of our name, and that...
Nov 3, 2023
This week has been hectic as we moved the Azrights website from WordPress to Kajabi.
Our redirects are not all working as expected although theyâre gradually working better so maybe it just needs time to refresh the cache. In the meanti...
Last weekâs newsletter How to avoid the biggest brand management mistakes, highlighted that the role of our business name and signs like logos, taglines, characters, or sounds is to enable buyers to recognise that itâs us.
Symbols like the Nike swoo...
Understanding the legal rules around names is important because theyâre the single most valuable intellectual property asset a successful business builds. â â â â â â â â â
One person who clearly didnât understand this was Mr ...
January 1, 2021
Happy New Year. I love January, new beginnings, fresh starts and all that, donât you? For reasons that will become apparent Iâve decided to call this episode Stop Assuming Your Customer is A Big Sophisticated Brand
As Iâve set my in...
Genericity is a problem that no brand wants, however much people may think it must be flattering for Google that people use its brand name as a verb. Saying will âgoogleâ something or that are âgooglingâ something is damaging to Googleâs trademark.
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Apple and MacDonalds are household brands that have lost their EU trademarks in recent years, meaning that third parties may now freely use âThink Differentâ and Big Mac in the EU.
The reason the marks were lost is that the companies were unable to ...
The 7 Costly Mistakes People Make When Turning their Big Idea into a Business, or when Branding or Rebranding Anything
During branding, designs will be created for your brand, including your logo.
You should not enter into
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In the book, âThe Road Less Stupid: Advice from the Chairman of the Boardâ Keith J. Cunningham describes how smart people do dumb things. Business is an intellectual sport, yet many entrepreneurs and business owners cause themsel
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