Nov 10, 2023
Names involve a variety of traps for the unwary. – be it the type of name that should be used, or the searches needed to establish availability.
Given that everything we do in business involves raising awareness of our name, and that...
Nov 3, 2023
This week has been hectic as we moved the Azrights website from WordPress to Kajabi.
Our redirects are not all working as expected although they’re gradually working better so maybe it just needs time to refresh the cache. In the meanti...
Last week’s newsletter How to avoid the biggest brand management mistakes, highlighted that the role of our business name and signs like logos, taglines, characters, or sounds is to enable buyers to recognise that it’s us.
Symbols like the Nike swoo...
Understanding the legal rules around names is important because they’re the single most valuable intellectual property asset a successful business builds.
One person who clearly didn’t understand this was Mr ...
January 1, 2021
Happy New Year. I love January, new beginnings, fresh starts and all that, don’t you? For reasons that will become apparent I’ve decided to call this episode Stop Assuming Your Customer is A Big Sophisticated Brand
As I’ve set my in...
Genericity is a problem that no brand wants, however much people may think it must be flattering for Google that people use its brand name as a verb. Saying will ‘google’ something or that are ‘googling’ something is damaging to Google’s trademark.
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Apple and MacDonalds are household brands that have lost their EU trademarks in recent years, meaning that third parties may now freely use ‘Think Different’ and Big Mac in the EU.
The reason the marks were lost is that the companies were unable to ...
The 7 Costly Mistakes People Make When Turning their Big Idea into a Business, or when Branding or Rebranding Anything
During branding, designs will be created for your brand, including your logo.
You should not enter into
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In the book, “The Road Less Stupid: Advice from the Chairman of the Board” Keith J. Cunningham describes how smart people do dumb things. Business is an intellectual sport, yet many entrepreneurs and business owners cause themsel
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The 7 Costly Mistakes People Make When Turning their Big Idea into a Business, or when Branding or Rebranding Anything
Since a brand gives your idea or product identity, not registering it as a trademark leaves you wide open
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Why would you want to trademark a colour given that colour is difficult to trademark, and is part and parcel of every visual identity, even those that opt for black and white? It is rare to hear of someone having to r
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Although Interbrand’s ‘10 most common naming mistakes’ article is featured by Google as a top resource, it is more about getting the reader to think that naming is too difficult to do, so they’ll engage a specialist branding agenc
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