Join the Azrights newsletter to get business and IP insights

Copyright Protection of an App
November 23, 2018

The way copyright works to protect an app provides useful insights into copyright generally. Essentially, the important point to hold onto about copyright is that the default rules mean that the creator of the app will be the...

Continue Reading...
Legally Branded Podcast ā€“ Why Is Failing to Capture Your Intellectual Property a Costly Problem
November 26, 2018

Have you successfully captured your intellectual property? Why is failing to do so a costly problem? Let’s look in more detail at the disastrous consequences of failing to capture your IP.

Click to Listen to Legally...

Continue Reading...
Why Iā€™ve Set Up A Second Business And Expect To Crush It As An Olderpreneur
November 30, 2018

According to this Institute of Directors report a growing number of people are starting their own businesses in later life. In their article, Over-50s are the new business start-up generation, the Financial...

Continue Reading...
Legally Branded Podcast | How To Protect Your App Idea from Being Copied
December 3, 2018

How do you protect your original app idea from being copied by others? And what are the key considerations you need to know when it comes to developing a successful product? We talk about all this and more in today’s...

Continue Reading...
Why Purpose Is Paramount!
December 8, 2018

Last week in Why I’ve Set Up A Second Business And Expect To Crush It As An Olderpreneur, I highlighted the trend nowadays for baby boomers to set up new businesses.

Far from wanting to retire, I explained my...

Continue Reading...
Legally Branded Podcast | I Have an Idea for an App, How to Protect it?
December 10, 2018

What’s the best way to protect an idea? How do you make sure that your app idea is secure when you’re trying to find the right developer to create it? In this episode, we talk about all the ways you can protect...

Continue Reading...
What Makes an Outstanding Brand
December 14, 2018

Last week in Why Purpose is Paramount I explained that it’s the responsibility of the leaders of a business to work out the “why” for the business. When looking for the purpose behind a business...

Continue Reading...
Legally Branded Podcast | What Steps You Need to Take to Protect Idea for an App
December 17, 2018

What is the important first step to protecting your idea for an app? What do you need to do before turning to investors for funding? What are some of the factors that will determine your success? Today’s episode...

Continue Reading...
Licensing And Franchising ā€“ Why the Difference Between The Two Matters
February 1, 2019

People often wonder what the difference between these two terms is, and why it matters, so in my blog Licensing and Franchising – What is The Difference, and Does it Matter? I have explained the distinction...

Continue Reading...
Differentiating a Service Businessļ»æ ā€“ Part 2
January 11, 2019

Challenges of Law Firm Differentiation

The objective of the differentiating proposition is to communicate to consumers that buying from you will give them a specific benefit. This benefit must be unique to you and be powerful...

Continue Reading...
Branding Basics ā€“ What We Can Learn From Oscar Wildeā€™s ā€˜The Importance of Being Earnestā€™
January 18, 2019

The literature classics have become classics because although they were written many years ago, they impart a timeless wisdom that remains relevant even in today’s society. 

So there are lessons we can take away from...

Continue Reading...
Logo Design Protection Using Trademark, Design and Copyright
January 26, 2019

Using Trademark, Design and Copyright are all ways to protect logos.

The subject isn’t well understood, yet it’s worth paying attention to this to protect your business.

To understand the available legal protections...

Continue Reading...