Join the Azrights newsletter to get business and IP insights
February 11, 2009
IP lawyers always become excited when they find an example of a trade mark in danger of becoming generic. The case in point is the trade mark for NETBOOK, pointed out in this blog post. NETBOOK was registered as a trade mark in t...
February 12, 2009
It is amazing how naïve otherwise sensible business people can be when it comes to commissioning a designer to develop a website for them. Whether it is a lack of knowledge or simple forgetfulness many businesses overlook formalit...
Where Are You At In Your Internet Marketing Efforts? reminds us that small businesses need to understand the possibilities on the web at their own pace.
The fact that only 44% of small businesses have a website despite the well known fact that searc...
March 6, 2009
A trademark conveys the image, personality and the origin of the products to a customer. Through this information, the consumer will make an economic decision to purchase. Thus, trademarks are crucial in developing a company’s strategy...
March 17, 2009
One of the more difficult aspects of trademark protection to explain to clients is that a trademark is only territorial in nature and not in fact international. This means that each trademark that is registered in each additional coun...
March 18, 2009
We often receive enquiries from clients wanting to register their logos. Few know what registration they want or what protection is available, so it seems worth looking at this question in this blog.
Before explaining what legal met...
April 3, 2009
We are alarmed by the increasing number of scammers that target trade mark applicants in the UK and the EU. Clearly some people are misled into paying the fees otherwise the scams would not continue as they do.
The scammers send unso...
April 14, 2009
Domain names are an important aspect of branding. When registering domain names people often wonder which domains to buy. Some advisers advocate buying the sucks.com version of your brand to protect against aggrieved consumers who m...
April 21, 2009
I attended a talk recently which was advocating book writing as a way to promote ones personal brand. Then the speaker said: “Some people are reluctant to write about their area of expertise because they fear they might be giving aw...
May 7, 2009
Keyword advertising earns search engines an essential stream of revenue.
Google and Yahoo, who allow use of competitors’ brands as keywords in pay per click advertising, have both had to defend their position in the courts across Europe...
May 12, 2009
What is a scam? According to the consumer fraud reporting “A confidence trick, confidence game, or con for short (also known as a scam) is an attempt to intentionally mislead a person or persons …. usually with the goal of financial or...
June 9, 2009
Web projects are riddled with Intellectual Property Rights issues. These have a long term impact on the future of the business. Awareness of online branding, search engines, copyright law and the technicalities involved in specifying ...
